And eMarketer sees only continued growth in the coming years. 88 million online coupon redeemers will become nearly 100 million by 2013, eMarketer projects.
“Consumer brands are accustomed to promoting their products in stores and in newspaper inserts,” says Jeffrey Grau, eMarketer principal analyst. “But as more shoppers make purchase decisions online before taking a shopping trip, brands are following them onto the internet.
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