Tuesday, October 4, 2011

Google has no Ability to Dominate New Markets, Some Would Argue

Legislating and regulating "problems" that are just about to solve themselves is a real problem in either national economic "planning" or regulation. Most of you are too young to remember the real and serious debates and dialogues held by telecom policymakers back in the 1970s and 1980s about how to provide telephone service to "one billion people who have never made a phone call."

The daunting problem seemed intractable. But policymakers back then had no idea "mobile service" was about to revolutionize communications, making it now a silly question to worry about how to provide communications service to those billion people. These days, most people in developing regions have, or soon will have, mobile phone service.

Some might argue we more recently, in the United States, thought the Telecommunications Act of 1996, the first major reform of the U.S. telecom framework since 1934, would introduce more competition in communications, and promote innovation.

That was just about the point that the Internet, broadband, mobility and applications were about to cause wholesale changes in user experience, user expectations and the product life cycles of any number of products, including fixed line voice services.

These days, you would be hard pressed to find a highly-placed telecommunications executive who would argue that voice revenues in the future will be anything but smaller than they are today, both in the fixed line and the mobile environments.

Despite the good intentions, policymakers tried to stimulate competition in voice services right at the point that voice services were about to reach the peak of the product life cycle, and then enter the declining stage.

Some might argue that growing scrutiny of Microsoft a decade ago likewise was misplaced. Microsoft was about to hit a period when Internet-based applications were going to undermine its potential "monopoly" in any case. Regulators honestly worried that Microsoft's dominance of PC operating systems would lead to domination of browsers.

These days regulators seem to worry that Google's presence in PC-based search advertising will give it "unfair" advantage in mobile services, mobile banking or mobile advertising and social networks. There is not much evidence that Google has actually been so successful at dominating the many other potential businesses it seeks to enter, or has entered.

"While it's true that Google's stranglehold on mobile search and associated ad spending is near 100 per cent, according to recent reports, it's equally true that most of the "search" consumers do on their mobile devices isn't the kind that Google controls," the Register notes.

In fact, the common thinking now is that Facebook and other social sites are becoming the way people use search in a mobile context.

New Features for Apple iOS 5, Due Oct. 12, 2011

Notification CenterThough it will be overshadowed today by news about the iPhone 4S and delay of iPhone 5, Apple's latest version of iOS 5 arrives on October 12, 2012.

New support for digital publications, Twitter integration and notifications are among the features.

As an Incentive, Virtual Currency Works

Reasons US Internet Users Interact with Incentivized Ads, July 2011 (% of respondents)Marketers often think of advertising as a trade off for consumers: People watch ads in exchange for free or subsidized content. 


But a new study suggests giving consumers social currency or virtual currency as a reward for spending time with a brand message is a powerful incentive. 


But some digital ads are now explicitly offer social currency rewards rather than access to free content.


For example, a brand may sponsor a social game, and make a reward of virtual currency contingent on watching a display ad. These incentivized ads, research from digital advertising technology company SocialVibe and KN Dimestore found, can be very effective, even when consumers just watched to get the incentive.



Consumers Want to Know What Others Think about Brands

New research by NM Incite, a Nielsen/McKinsey Company shows that the number-one thing consumers use social media for as it relates to their favorite brands is to find out what others are saying about brands and services.
the star group

Perhaps the surprising finding is that the top reason for using social networks, in relationship to brands, is not to get coupons or discounts, or to get information about new products or even to provide feedback of their own, be it postive or negative.

American Bankers Association Cals for Regulation of FarmVille’s Virtual Currency

It was only a matter of time before the banking industry began to ask for regulation of "social currency" and "virtual currency" as "real money" transactions are regulated.

In a letter to the Consumer Financial Protection Bureau, the American Bankers Association has asked the new Consumer Financial Protection Bureau to consider regulating virtual currencies, like those used on FarmVille and Second Life.

“We understand that in some instances virtual currencies, which were initially developed to help individuals manage virtual credits earned through online games, have also been used to pay developers of applications, and their use can be expected to expand even further,” the ABA wrote.

The move was highly predictable, and eventually, as use of social currencies and virtual currencies become mainstream, those calls for regulation will grow louder. It is hard to argue that social currency and virtual currency will not wind up more regulated than today.

Apple will launch iPhone 4S today, not iPhone 5

Apple apparently will launch the new iPhone 4S today. That might not be the biggest news, because many had expected an iPhone 5 launch. The 4S features an 8-megapixel camera with “enhanced optics” and “more definitive GPS features,” Apple says.

Kindle Fire Set to Outsell iPad at Launch

Six weeks before it officially goes on sale, Amazon’s $199 Kindle Fire is shaping up to be the biggest tablet launch ever, assuming one chooses to consider the Kindle Fir a tablet like the Apple iPad (some of us do not).

Orders for Amazon’s Android-based tablet are racking up at an average rate of over 2,000 units per hour, or over 50,000 per day.

In the five days since Amazon put the Kindle Fire up on their official site, over 250,000 tablets have been preordered. If this level of consumer demand for the Kindle Fire continues, Amazon will have 2.5 million preorders for the device before it officially goes on sale on November 15th.

Those numbers make the Kindle Fire’s launch likely to be the biggest tablet launch in history, many would argue, beating both the iPad and iPad 2 in first month sales.

Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...