Consumers Want to Know What Others Think about Brands

New research by NM Incite, a Nielsen/McKinsey Company shows that the number-one thing consumers use social media for as it relates to their favorite brands is to find out what others are saying about brands and services.

Perhaps the surprising finding is that the top reason for using social networks, in relationship to brands, is not to get coupons or discounts, or to get information about new products or even to provide feedback of their own, be it postive or negative.

Consumers use social media to read reviews