Telco Video Subscribers Approaching 100 Million

Collectively, global telcos had a total of 94 million video entertainment subscribers at the end of the third quarter of 2011, giving them a 12 percent share of the video market. Given current growth rates the subscriber total will have passed 100 million at the end of 2011.


Of course, global statistics can obscure as much as they reveal. In the U.S. market, for example, neither AT&T nor Verizon competes on a national basis, and each is a relatively modest competitor. 


Comcast alone has 22.4 million subs, while DirecTV has 19.8 million. Dish Network has 13.9 million subscribers and Time Warner Cable has 12 million. 


AT&T has 3.6 million video subscribers, while Verizon Communications has about four million. Granted, Verizon ranks about seventh in size, while AT&T ranks eighth, but Comcast is about 5.5 times bigger than either AT&T or Verizon. 


That is not to discount the importance of video services for telcos, either in terms of gross revenue or as a key component of the triple play that now is a service provider mainstay. But all fixed line services collectively are unable to drive overall growth at either AT&T or Verizon. That role exclusively is played by mobile services. 

Telco Pay-TV Subscribers Approaching 100 Million

Rank	MSO	BasicVideoSubscribers
1	Comcast Corporation	22,360,000
2	DirecTV	19,760,000
3	Dish Network Corporation	13,945,000
4	Time Warner Cable, Inc.	12,109,000
5	Cox Communications, Inc.1	4,789,000
6	Charter Communications, Inc.	4,371,000
7	Verizon Communications, Inc.	3,979,000
8	AT&T, Inc.	3,583,000
9	Cablevision Systems Corporation	3,264,000
10	Bright House Networks LLC1	2,109,000
11	Suddenlink Communications1	1,268,000
12	Mediacom Communications Corporation	1,100,000
13	Insight Communications Company, Inc.	670,000
14	CableOne, Inc.	628,000
15	WideOpenWest Networks, LLC1	432,000
16	RCN Corp.1	335,000
17	Atlantic Broadband Group, LLC	258,000
17	Knology Holdings	258,000
19	Armstrong Cable Services	242,000
20	Service Electric Cable TV Incorporated1	217,000
21	Midcontinent Communications	204,000
22	MetroCast Cablevision	182,000
23	Blue Ridge Communications1	171,000
24	General Communications	146,000
25	NewWave Communications	141,000

Earned Social Media Works, Study Finds

What is the value of a "fan?" In other words, can we quantify the business value of social supporters of brands?


A study of Christmas and holiday promotions by Amazon, Best Buy, Target and Walmart suggests that social engagement can drive better results, at least as quantified by visits to retailer online sites.


The data suggets that earned social media impressions can stack up favorably against paid ads for brands that are effective with their social efforts, at least i terms of website visits. 


Using an estimated value for earned impressions of $3.55 cost per thousand, Walmart earned $417,000 worth of impressions while Best Buy earned $86,000 in impressions.


When looking at the lift received from promotions that started in November 2011, all four brands received a lift of 2.2 times or higher. Target received the highest lift between October and the end of November at 3.5 times.


For most retailers, a significantly higher percentage of fans and friends of fans visited the retailer’s website, as compared to the rest of the Internet. About 64 percent of Amazon’s fans visited Amazon.com, compared to 27 percent of the total Internet. 


For Best Buy, 18 percent of fans and 13 percent of friends of fans went to BestBuy.com, compared to eight percent of the total Internet. Earned social media:

Amazon Kindle Fire Content Sales Stronger than Expected?

RBC Capital analyst Ross Sandler polled 216 Kindle Fire owners and concluded that Kindle Fire tablets are making Amazon more money than was originally expected. Sandler originally had estimated that each Kindle Fire unit would generate about $136 in content purchases over the useful life of the device. Content purchases on Kindle Fire

But Sandler’s most-recent survey of 216 Kindle Fire owners suggests content revenue might be higher than that.

The survey found that roughly 80 percent of users already have purchased ebooks, with 58 percent of respondents buying more than three e-books within the first two months of owning the tablet.

Averaged out, that’s five e-books per quarter, which nets Amazon $15 per Fire owner per quarter, assuming an average selling price of $10 for ebooks. That further implies revenue from e-books of about $60 a year.

About 41 percent of Fire owners also say they have bought at least three apps. This will put another $9 per Fire owner per quarter into Amazon’s coffers, or $36 a year of net revenue (after splitting gross revenue with content owners).

That implies possible gross sales of about $30 a quarter worth of apps, assuming Amazon’s share of revenue is 30 percent.

Those figures suggest annual Kindle Fire revenue of about $96 a year. Over three years, that suggests $288 of revenue for Amazon, even if users do not buy any video or audio products, which seems unlikely.

More Europeans Using Mobiles While Shopping

Mobile retail is one of the fastest growing new uses of  smart phones, comScore reports, with more than 13.6 million smart phone owners in France, Germany, Italy, Spain and the United Kingdom using their mobiles to access a retail site in October 2011.

But that isn’t the most-significant new finding. The more important trend is growing use of mobile devices inside retail locations, while people are shopping.

In October 2011, nearly 22 percent of surveyed mobile users in In France, Germany, Italy, Spain and the United Kingdom took a picture of the product while in a retail store, making it the most popular e-commerce related activity.

A significant percentage of smart phone users in retail stores also texted or called friends or family about a product (15 percent). Some six percent scanned a QR code in-store.

A large share of smart phone owners also managed their bank account from their device (20 percent), used electronic payment services to purchase goods (12 percent), or searched through shopping guides for the best products (11 percent).

Target and Sears are taking diametrically opposed approaches to the challenge of mobile-enhanced shopping, in particular comparison shopping while potential customers are inside stores.

Target wants its suppliers to create "retail store only" versions of products that cannot be bought online, as well as helping Target match online prices. Target is particularly concerned about showrooming, the practice of consumers examining merchandise in a store, but buying online.

Sears, on the other hand, is going to make it easier for mobile shoppers to compare prices inside Sears locations, by adding Wi-Fi, at least at some of the Sears stores.

In fact, Sears is by offering in-store shoppers free Wi-Fi access at select stores, to provide customers with faster access to the merchant’s mobile commerce site and apps. That isn’t completely surprising.

What is more interesting is that Sears also will allow those users to access the sites and apps of other retailers, a move intended to show Sears comfort with its pricing.

With free Wi-Fi customers can use their smart phones to surf the web, shop online at Sears.com or compare prices before they purchase to make sure they are getting the best price on the products they want, the company says.

About 63 percent of smart phone users have visited a retailer’s website from their mobile device, up from 53 percent in 2010, and 41 percent have done so while in the retail store, according to a study by Hipcricket.

While mobile retail sites have historically served as “brochures,” lightweight versions of retailers’ full websites that provide limited information such as store locations, directions and hours, today’s mobile-specific retail sites are now providing more significant benefits to consumers as they move along their path-to-purchase.  

Fully 50 percent have checked a competitor’s mobile website while in another store.
The survey found that smart phone owners are visiting mobile retail sites to:

Research prices (46 percent);
Search for coupons and offers (36 percent);
Research products (28 percent); and
Purchase products (13 percent)

Some nine percent report that any of their favorite brands market to them using the mobile phone. At the same time, consumers continue to indicate a willingness to join mobile customer relationship management or loyalty programs for their favorite brands. Some 33 percent would be interested in joining such a program, but only 12 percent currently participate in one.
Mobile sites now a factor in retail shopping

Some 79 percent of U.S. smart phone owners relying on their phones to help with shopping, according to Google.


About 70 percent use their phones while shopping in-store and 74 percent of smart phone shoppers made a purchase as a result of using their smart phone.

Some 67 percent said they research on their smart phone and then buy in the store. Fully 95 percent of smart phone users have looked for local information, and as you might expect, such searches often are an immediate precursor to purchasing.  After looking for local information, 77 percent contacted a business, and 44 percent made a purchase. Reaching Today’s Mobile Shoppers

Majority of Social Network Interactions Now on Mobiles

Mobile devices, including smart phones and tablets, increasingly are used to consume content, a study by comScore indicates. 

Significantly, consumers spent more time on Facebook’s and Twitter’s mobile sites than they spent on web sites in October 2011. Every U.K. visitor spent an average of 33.3 minutes browsing on Facebook.com using their mobile device and 11.2 minutes on Twitter during the month.

In the case of tablets, that comes as no surprise: the whole idea behind tablets is content consumption. What might be somewhat surprising is the extent to which use of social networks has shifted to mobile modes.

Where it has been common to note that 40 percent of social network usage is from mobile devices, new comScore data from some European markets suggests that mobile devices now represent the  clear majority of social network interactions.

In October 2011, 76 percent of smart phone owners in France, Germany, Italy, Spain and the United Kingdom were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content.

The 62 percent growth in the total number of mobile media users in 2011 is largely attributable to the acceleration in smart phone adoption, better network quality, and the increasing ubiquity of aggressively priced data plans, all of which facilitate the consumption of mobile media.

Among the five European countries analysed, Germany stands out with the fastest growth rate of 89 percent while the United Kingdom had the largest audience with 20.4 million mobile media users via smart phones.



Different devices are used to consumer content during an average weekday, comScore has found. Tablet usage experienced the highest relative percentage of its activity in the late evening between 9 pm and 11pm.

Otherwise, mobile and tablet consumption patterns were quite similar with mobile traffic showing peaks during typical commuter travel hours (around 9am and 6pm). Computer-based traffic had its highest relative consumption during typical office hours, spiking around lunchtime.

Device usage dynamics look different on weekends, with usage patterns of all three devices aligning more closely with one another. Two spikes occurred throughout the Saturday analysed, with the first peak around 11am, followed by another uptick in usage around 6pm.

Original Content and Content Curation: Both Add Value

It is not news that media now is shaped by Internet and application trends, just as the telecom business is refashioned by Internet apps.


Consider YouTube, which is reshaping the notion of what "video entertainment" is, or video game experiences, which likewise are seen by some as the future for much of the "movie" business. 


In the communications business, the big change is the ability application providers now have to use any broadband connection to deliver an experience, application or service. 


But all rules of thumb have to be qualified. The conventional wisdom for Internet content is that, to make Google happy, content has to be original. On the other hand, according to David Karp of Tumblr, there are nine content curators for every content creator on his site. How sharing disrupts media


Reblogging, on Tumblr, is so easy that the vast majority of Tumblr sites actually create little or no original content: they just republish content from other people. 


Some might argue that "adds no value." If you think about it, that's not actually true. Busy people always can save time if somebody else is doing a good job sorting through 


Such linking, liking, re-posting, re-tweeting and so forth is a "voting" mechanism, allowing social tools to amplify and point to content people find interesting or useful.


That grows audiences for people who do create original content. The "is it better to create original content or curate it?" argument is misplaced. Both have value, and both create value. 

Tumblr had 14  billion page views in December 2011, up from three billion in 2010.

Telefonica Invests in Cloud Computing Firm Joyent

Joyent has rasied $85 million from Spanish phone company Telefonica's Telefónica Digital division. $85 million investment


Joyent provides infrastructure for customers such as LinkedIn, THQ, Gilt Groupe and Kabam. Within the cloud computing business, Joyent provides "infrastructure as a service," namely access to computing and storage resources on a rental basis. 


With the new partnership, Joyent will be able to bring its services to more countries thanks to Telefónica data centers throughout Europe and Latin America.