About 20 percent of all smart phone users in the survey said they wanted to upgrade to the new iPhone without needing any further information about the product.
At the same time, Samsung Galaxy users are just about as loyal as iPhone afficianados are, with only five percent saying they want to switch to the iPhone 5.
According to the research, the most popular feature on the iPhone 5 is likely to be its larger screen, described as the most appealing by 19 percent of respondents. The higher speed Internet access, making use of the new 4G mobile service which is being introduced to the UK, was cited by 17 percent of respondents as most appealing feature. But 39 percent also said none of the new features appealed to them.
Perhaps not so helpful for Apple were the 27 percent of the respondents who said the iPhone 5 had been over-hyped without anything exciting or innovative.