Five years ago, 65 percent of households with a computer subscribed to a broadband service. That is a functionally reasonable indication that the fixed network broadband access business is saturated.
Some 91 percent of all households with annual incomes over $50,000 subscribe to a broadband service at home, compared to 68 percent of households with incomes of $30,000-$50,000, and 47 percent of households with incomes under $30,000.
The obvious implication for many will be that lower-income households want, but cannot afford, fixed network broadband. That is only partially true.
Keep in mind that 41 percent of households with annual incomes under $30,000 do not have use computer at home, compared to just three percent of households with incomes over $50,000. In other words, many lower income households simply do not use computers, so naturally demand for fixed network broadband is lower than it is for higher-income households.
Annual Household Income | Use a Computer at Home | Internet at Home | Broadband at Home |
Under $30,000 | 59% | 52% | 47% |
$30,000-$50,000 | 84% | 78% | 68% |
Over $50,000 | 97% | 97% | 91% |