The Data Shows Why Fixed Network Cost Control is So Important

There is a good reason why connectivity providers in the retail fixed networks business are focused on cost control: it has become harder to sustain the business case. 

As this data from Ericsson shows, consumers globally have switched to use of mobile networks and devices for voice, messaging and internet access. The retail fixed networks business now relies on internet access, but growth is quite measured. Mobile discrete users outnumber fixed users by a better than 5:1 margin and mobile subscriptions outnumber fixed subscriptions by about 6:1. 

source: Ericsson 

Customers Pay for the Full Costs of All Products

One important economics principle is that, ultimately, buyers pay all the costs associated with supplying that product, including taxes, fees, import duties and regulatory compliance costs, in addition to the direct costs of manufacturing, marketing and fulfillment you would expect, as well as allowing enough profit to sustain the business long term, while paying all government taxes and fees.

In telecom, customers pay for all support of universal service or support for high-cost networks, for example. One sees similar examples of this rule at work, all the time, in telecom and outside it. 

Delivery app DoorDash, for example, has raised fees for its diners after the city limited what it could charge restaurants, capping DoorDash revenue. The Denver City Council, presumably in an effort to help restaurants, capped the commission that delivery apps can charge restaurants at 15 percent. 

So now DoorDash has added a new Denver fee of about $2 for each delivery, to compensate. As with all products, supply and demand operate. Raising the price of any desired product reduces demand. So higher prices for restaurant meals delivered to homes will likely translate into lower demand for delivered meals. 

The old saw about “no free lunch” applies: any policy--no matter how well-intentioned--that raises the price of a desired product will reduce demand for that product. 

An effort to help restaurants protect revenue by capping delivery charges leads to higher prices for delivered meals, which means fewer sales.

Antitrust Law Itself Might Change if Regulators Move Against Platforms

In some ways, the focus of antitrust action against dominant platforms might turn not on harm to consumers, which could be difficult to prove for “free” services, but on harm to potential competitors, which has not so much been the case in recent years, but arguably was the case 50 years ago when Brandeis approach was more common, focusing on market structure rather than demonstrated consumer harm.  

The focus, in other words, could shift to an earlier focus on competitive entry and other forms of market structure, rather than on proving consumers have been harmed. Some skeptics might argue this is a bit like arguing “there has been no crime, but we will charge you with one, anyhow, because you are simply too successful.”

So is the issue dispersing private market power or protecting consumers? Is the problem bigness itself? Even if consumer harm is the standard, it often is difficult to prove. Nor is market share necessarily the result of deliberate efforts to constrain competitors. It is often largely the result of network effects. 

So it seems as though the likely assault on dominant platforms will be based on the older market structure concerns, not so much actual consumer harm. 

The possibility of antitrust action aimed at promoting competition by restricting dominant platform scale in countries ranging from China to the European Union, United Kingdom and United States is growing. 

Efforts to increase user control of their data and complaints about censoring show that a growing wave of concern about monster platform power is not abating, though in practice it is a devilishly complicated matter. 

Few would contest the market dominance in search, browsers, cloud computing, operating systems or advertising. 

source: Wikipedia

Amazon is the leader in e-commerce with 50 percent of all online sales going through the platform. Amazon also leads cloud computing, with nearly 32 percent market share, as well as live-streaming with Twitch owning 75.6 percent market share. 

Some argue Amazon is the market leader in the area of artificial intelligence-based personal digital assistants and smart speakers (Amazon Echo) with 69 percent market share.

Google shares an operating system duopoly with Apple, is the leader in online search (online video sharing (YouTube) and online mapping-based navigation (Google Maps). Google Home has 25 percent of the smart speaker market as well. 

Apple shares a duopoly with Google in the field of mobile operating systems and arguably makes the highest profit of any smartphone manufacturer. 

Alphabet, Facebook and Amazon dominate U.S. digital advertising. In addition to social networking, Facebook also dominates the functions of online image sharing (Instagram) and online messaging (WhatsApp). 

Microsoft continues to dominate in desktop operating system market share (Microsoft Windows) and in office productivity software (Microsoft Office). Microsoft is also the second biggest company in the cloud computing industry (Microsoft Azure), after Amazon, and is also one of the biggest players in the video game industry (Xbox). 

source: MIT Management 

Still, the issue is more complicated than often appears. Market leadership by a small number of firms is common in any industry. That is the rationale behind the rule of three.  

There always is a tension between competition and investment in the capital-intensive connectivity business, for example. But even in the capital-light software and applications businesses, oligopoly seems to reign.

Still, antitrust action to break up big companies has been a staple of competition remedies for more than a century. 

Many have suggested that founding rates for innovative new companies have been depressed for a decade or more because the giants routinely buy them up. So dominant are the leading platforms that their acquisitions of promising new firms creates a kill zone that discourages others from attempting to compete, as this illustration by the Financial Times shows. 

source: Financial Times 

Others might note that the ecosystem for translating basic science into commercial products is not as efficient as it needs to be.  

How to promote innovation and competition at the same time is an issue more regulators and policymakers are likely to grapple with over the next few years.  

Can Edge Computing Really Improve Many-to-Many Video Conferencing?

Does edge computing improve experience for users of video conferencing apps? Specifically, can edge computing improve the quality of all-to-all conferencing sessions? 

It might be claimed that “a relevant use case for edge networks is boosting the quality of video webinars and the reliability of video conferencing calls.” 

Perhaps webinars might benefit. That is a point-to-multipoint communication, for the most part, and edge caching might plausibly improve experience by reducing some amount of latency on the downstream presenter-to-attendee links. But that is an arguable point, at least to the best of my knowledge. 

I’m much more skeptical about edge computing boosting the user experience for video conferences. To be sure, that is possibly true under certain circumstances. When all the users of a specific webinar or video conference call are within the premises, a single local area or a single metro area, edge computing should improve experience. 

It seems unclear whether similar advantages would be possible across large nations or globally, even if local edge caching were available at every end point area, but that might be my own layman’s ignorance. 

Edge caching works best when it is possible to predict what non-real-time content might be requested, which is why edge caching works for streaming video or audio services using content delivery networks. It is quite another challenge to optimize point-to-point and all-to-all communications when the content cannot be predicted, nor the locations. 

In other words, video conferencing is a dynamic and real-time interaction that seemingly benefits little from edge caching. 

Video conferencing is a point-to-point or “many-to-many” session, unlike watching a Netflix video, which can effectively be point-to-multipoint and therefore amenable to edge caching. 

Even when one can predict the day and time of a video conference, perhaps even the universe of potential participants, one cannot “cache” the content, which is live and unpredictable. 

Someone with a deeper understanding of how edge caching actually can improve video conferencing sessions might know how this is possible, but I cannot actually figure out why edge caching improves live “all-to-all” conferencing sessions, with the possible exception of executing the platform software on a device or locally.

More than Half of Data Consumption Might be Advertising

It has been clear for perhaps half a decade that video and video advertising now represent a considerable amount of the data people consume on mobile or fixed internet connections, with estimates running from 10 percent to 50 percent of total data consumption to perhaps 18 percent to 79 percent. 

In 2014, as much as 38 percent of all video content viewed online consisted of video advertising, according to Statista. 

source: Statista 

Some issues and subjects do not get researched or investigated because the sunlight does not reflect too well on private interests. And that can hold true for virtually any entity--public or private, big or small--any bureau of government, churches, social organizations, political parties or candidates, companies or charities. 

To illustrate, there is very little research on the amount of total data consumption on smartphones or other devices that consists entirely of advertising. The reasons are not difficult to fathom: it arguably reflects poorly on the web experience. 

After all, rare is the citizen or consumer who professes to enjoy advertising exposure. People tolerate it because they receive benefits (lower cost or free content, generally). But there also are costs when video advertising data represents a large percentage of data consumption, as most consumers pay for data consumption, and generally in some way related to total consumption. 

That is not to denigrate the value of advertising in supporting user access to valuable applications, services and content. Advertising support always has been an important revenue model supporting content delivery, for example.

Still, it is hard to find data on what percentage of any customer’s total data consumption consists of advertising. But the few studies you might be able to find suggest that more than half of data consumption related to viewing of news sites consists of advertising. In one test, 55 percent of total data consumption was advertising, and much of that was driven by use of video. 

That is especially the case now that consumers watch so much video (video represents as much as 80 percent of total mobile data consumption). 

source: Cisco 

Also, all that video consumption drives online and mobile video advertising volume. Up to 90 percent of advertisers use video for their advertising, some estimate. By some estimates, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day, and a huge percentage of those ads will use full-motion video.

All that explains the usage of ad blocking apps since about 2010, efforts by ad-supported apps to disable or prevent ad blocking, and the rise of web browsers with control over ad insertion. 

source: econsultancy 

An analysis of the 200 most popular news sites (as ranked by Alexa) in 2015 showed that Mozilla Firefox Tracking Protection lead to 39 percent reduction in data usage and 44 percent median reduction in page load time, according to a study sponsored by Mozilla.

The New York Times once found that ad blockers reduced data consumption and sped up load time by more than half on 50 news sites, including their own. 

Journalists concluded that "visiting the home page of Boston.com (the site with most ad data in the study) every day for a month would cost the equivalent of about $9.50 in data usage just for the ads".[3

source: Oberlo 

But the volume of data consumption does affect connectivity provider business models in direct fashion, as it requires the supply of ever-greater capacity, mostly for the same rates historically charged--or lower. At the same time, the benefit of advertising--including users and consumers--does shift almost entirely to application providers. 

But you will not find much research on that issue. It simply does not benefit many powerful interests in the content business, including connectivity providers who also own key content assets and ad-driven revenue models.

NetCredit Study: U.S. Has Low Broadband Prices

Among the arguably untruthful statements about the cost of internet access in the United States is that it is not affordable. 

On the contrary, according to a new analysis by NetCredit, which shows U.S. consumers spending about 0.16 percent of income on internet access, “making it the most affordable broadband in North America,” says NetCredit. 

source: NetCredit 

In Europe, a majority of consumers pay less than one percent of their average wages to get broadband access, NetCredit says. In Singapore, Hong Kong, New Zealand and Japan,  10 Mbps service costs between 0.15 percent and 0.28 percent of income. 

As always, there are some caveats. NetCredit has to choose some tier of service that is globally available, to make the comparisons, has to adjust for living costs and prices and has to compare some standard retail price plans, not all. 

NetCredit had to come up with a way of quantifying “average” speed in each country, using an “average fixed-line broadband package price” (what consumers buy), divided by the “mean” (arithmetic average, not median) internet speed. 

This analysis uses 10 Mbps price plans for comparison, retail posted prices (without discounts that may be available) and income figures that are “average” in each country, using the most recent available World Bank data, which might be from 2017 or 2018, in some cases. 

The analysis also is of services consumers actually buy, not what is available to buy. Most do not buy gigabit speed services, even when widely available, for example. 

Yemen has the least affordable broadband, costing 2792 percent  of the average $88.33 income. In Turkmenistan consumers pay about 1043.08 percent of average monthly income. 

Monaco has the most affordable broadband, costing just 0.0068 percent of the average monthly wage.

KPN Likely Has No Strategic Choice But to Bet Everything on its Core Business

KPN says it will prioritize network investment to support “traditional” connectivity revenues earned from the mass market (consumers and small business). 

Some might argue that is a mistake; that perhaps KPN should be looking to new lines of business with that capital, given the attrition of all legacy connectivity products and the degree of competition in the Netherlands market. KPN should, in other words, look to diversify its revenue streams. 

Whether that is edge computing, internet of things, apps or platforms of some sort, moving “up the stack” or “elsewhere in the ecosystem” would seem to be essential--where possible--as all legacy revenue streams erode and profits evaporate forcing a search for replacement revenue sources . 

source: GSMA 

As often happens, good advice for some companies is arguably bad advice for all. Big companies have opportunities that small companies do not. Big companies in big markets have options that small companies do not. 

“Small” in this case is annual revenues in the $6.5 billion range. Even that amount of revenue likely puts KPN in the broad ranks of many telecom firms with revenues in mid-single digit billions. 

Many firms--perhaps most--have annual revenues in single digit billions. 

KPN in the Netherlands is not among the largest 100 telcos globally. There might be something on the order of 810 telcos globally that operate at least nationally in at least one country. 

Where there now are 810 telecom service providers, there will be but 105 by 2025, says Bell Labs. That consolidation of about 87 percent in seven or eight years would be beyond comprehension, for most of us, and would be an apocalypse for most in the industry.

Capgemini calls an era of massive consolidation on a “spectacular” level. The need for scale is among the reasons. 

Overall, KPN is said to have revenue share of no more than 34 percent. KPN has about 42 percent of the mobile market and perhaps 30 percent share of broadband connections. Cable TV operators, as you might guess, lead the video subscription business in the Netherlands. 

 

source: Broadband TV News 

The point is that small service providers might not have the choice to add new roles elsewhere in the ecosystem. In the near term, the only practical choice might be doubling down on the existing business, as tough as that might be. Longer term, being acquired is the likely exit.