Tuesday, November 21, 2006

Double Whammy

It isn't always the case that value can migrate in an established value chain. But the possibility clearly is there as "software as a service," Web-delivered and other "hosted" services start to gain popularity in the small/medium, enterprise, government and non-profit market segments. The reasons are pretty simple. Today, premises networking is complicated. Things break and drift out of tolerance. Lots of new applications are appearing and the variability of end user preferences is increasing. All of that creates management headaches that value added resellers, system integrators and Interconnect firms make a living on.

So what happens if software migrates off the premises, and "into the cloud"? Complexity doesn't disappear, but it does migrate. Into the remote data center. Which means there is an opportunity for a rearrangement of value. Providers who run data centers, host applications or provide applications then could become larger providers of value as ways to mimimize premises networking complexity.

Also, look at the areas where a recent Yankee Group survey of mid-market executives suggests value can be provided: business continuity, remote worker support and wide area networking. All features and services WAN providers, hosting providers or hosted apps can provide. It's a double whammy. Provide features IT executives and "C" titles already say they highly value, and reduce chores associated with the premises network at the same time. Shift happens.

FiOS Fiasco?

Forrester Research suggests telcos will have moderate IPTV success at first. "After a slow ramp-up, we expect one in four European broadband subscribers to have IPTV within 10 years." Which doesn't make IPTV a slam dunk, financially. Forrester assumes IPTV is a "mature" market, so that telcos will have to undercut pricing offered by cable and satellite competitors. So "we expect the average incumbent to get only €11.24 in net annual IPTV revenues per broadband user in year 10," says Lars Godell, Forrester analyst.

The good news is that average loop lengths in dense Western Europe are short enough that Digital Subscriber Line probably will work for many of the video services and applications European operators will want to offer. Many North American providers do not have this luxury and will have to think long and hard about a full rebuild using fiber-to-customer platforms. That has some investors shorting Verizon and going long on at&t, since Verizon is biting the bullet and building a fiber-to-home network, while at&t is taking the more cautious tack of building a fiber-to-node network that mimics in many ways the design of a cable TV hybrid fiber coax network.

And there's at least some thinking that net income for the expected range of new applications won't vary all that much between a FTTH and FTTN architecture. That, at least, is what Corning argues for a hypothetical community of about 30,000 customers. So why choose the FTTH over the FTTN network? Operating costs, perhaps. Most observers expect greater operating cost savings with an all-fiber plant.

Density, perhaps. Verizon's loops are shorter, on average, than at&t's, so the relative cost of going FTTH arguably are lower than would be the case for at&t.

So far this year, Verizon's FiOS network has knocked 30 cents a share off earnings. But there's at least some thinking the penalty will be zero next year. Christopher Larsen, Credit Suisse analyst is among those who think the FiOS build soon will be earnings neutral.

“We think investors should take a 2nd look at Verizon, as 2007 could be a tipping point for the company to begin reporting year-over-year earnings growth,” he says. “Management has previously commented that it expects 2007 FiOS dilution to be flat compared to 2006," says Larsen. "However, because each quarter in 2006 has seen an increase in FiOS dilution, mathematically there needs to be quarterly, sequential declines in FiOS dilution in 2007. All else equal, this will result in quarterly earnings accretion.”

Of course, there are two opposed conclusions one might draw from the fiber rebuild: It's a mistake because an adequate return can't be earned or that it's a necessary step that must be taken to preserve the value of Verizon's existing business, while creating the platform for tomorrow's business.

We might simply note that Verizon's total access line count fell 7.5% from last year, compared to an industry average of six percent loss. But Verizon also saw a 9.8 percent year-over-year decline in residential lines. So any telecom executive looking at such trends has tough choices to make. Most fundamentally, invest to grow or harvest a declining business while preparing an escape plan. Unfortunately, no telecom executive can make such decisions without considering regulators. And one has to assume regulators will not let Verizon walk away from its core universal service business.

And if Verizon cannot harvest and walk away, it has to reinvest. To be sure, the payoff will not come solely from IPTV and other new service revenues. Operating costs and reduced customer attrition are key parts of the overall payback thesis.

To be sure, Verizon could have chosen the FTTN route. But the incremental capital cost for a full-on fiber rebuild was deemed small enough to justify the full replacement route. Sometimes one is faced with several choices, none of which is really "good." So one chooses from among a set of "least bad" alternatives. It doesn't look as though any telecom executives will be seen as heroes just because they got into the IPTV business. If "all they are able to do" is preserve the existing financial basics of the business, that will ultimately be seen as worthy enough. Because the alternative could easily be a business that generates half the current revenue.

Sunday, November 19, 2006

Mobile Skype

It sometimes is hard to distinguish between a disruption that upsets the existing order of things from those that extend the current business model. VoIP seems to contain elements of each. But one thing seems clear enough. Disruption that creates new markets or market segments disproportionately comes from those with less to lose.

Mobile operator "3", owned by Hutchinson Whampoa, provides an example. It is offering Skype over its 3G networks, using a flat fee data plan. Service is scheduled to start in the U.K. market in early December. Mobile operator 3 has signed a range of deals with internet companies including Google, Skype and eBay in the hope of generating revenues from customers subscribing to use advanced mobile internet services.

3 said it will price the bundle of services in a flat fee structure like fixed line broadband, and they will be available on a new range of handsets called the X-Series to be introduced in the UK on December 1. The new handsets also will support Sling video placeshifting. So does the move extend the current mobile model or disrupt it? Some elements of both, in all likelihood. It makes the mobile platform more valuable for all-new applications. But it also undermines the traditional pricing mechanism for standard voice.

Saturday, November 18, 2006

Google Adds "Click to Call"

Google has added "click to call" features to its Maps feature. So why does that matter? Primarily because it sheds light on the value of a voice session. For example, advertisers who use "pay to call" services are spending money for lead generation, not "calling" as such. So the value of a call is not measured in "cents per minute" but in "sales per lead."

And that's worth lots more than simple "calling." For example, advertisers often pay significant amounts of money for lead generation that they wouldn't pay for toll-free service, for example. In many cases, retailers pay between $2.50 and $35 for phone-in leads:

• Florists ($2.50)
• Lawyers ($10-$30)
• Towing ($8)
• Carpet Cleaning ($8)
• Travel ($8)
• Dentists ($5)
• Mortgage ($35)
• Cosmetic Surgery ($20)
• Auto Glass ($15)

And make no mistake: calls are worth more than clicks. The average click price at the national level at the end of 2005 was $1.43, according to Fathom Online’s keyword price index. On average, a sponsored link returned by a search is worth nine to 12 cents per click paid by an advertiser to the search engine that produced the click.

Advertisers routinely pay 10 times that amount for an inbound phone call. That’s $10 for a call, not some cents a minute. That’s why eBay bought Skype. And that’s why a shift from “clicks” to “calls” makes a difference for the broader telecommunications industry.

It changes the ways voice communications provide value, and changes the willingness of a company to pay for communications in a certain context.

In other words, a call is not worth so many cents per minute, but is worth the value of a “hot lead”, right now.

Click-to-call has a simple revenue model which most businesses understand. It is conceptually same as "referral fees." In the real estate or the mortgage business, such leads are worth $30 to $40 per call. Some of the emergency services like plumbers, dentists, locksmiths have up to 50-60 percent conversion rates for click to call leads.That makes sense, since most people onlyh call plumbers, dentists and locksmiths when they are about to buy service immediately.

At least some survey data suggests that 71 percent of small to mid sized businesses would rather pay for a phone call than a click to their website, according to the Kelsey Group.

Friday, November 17, 2006

Conventional Wisdom Might Be Wrong

The conventional wisdom is that the growth of Internet, Web and mobile advertising will come at the expense of legacy media. Certainly there is evidence that major advertisers are strongly considering a shift to online and niche media as the impact of national TV network and cable network ad buys drops (in part because of TiVo and other personal digital recording platforms, which allows users to skip past commercials entirely).

And everybody "knows" that some media formats, such as newspapers, are declining at the expense of newer forms of media. Which logically leads one to conclude that some formats are "toast." But the numbers don't necessarily suggest this is the case. Aggregate newspaper industry revenues unaccountably have risen over the past couple of decades. Of course, one has to adjust for inflation, and these figures aren't inflation adjusted. Still, the numbers are striking and counter-intuitive.

The point is that some media segments that compete with online, Web and mobile might see cannibalization of existing revenue streams as some business moves online. What seems not captured by analyst forecasts is managerial response. Managers of "declining" businesses might respond more cleverly than some might give them credit for, so that there is both replacement and augmentation of the existing revenue streams.

To be sure, Interent advertising continues to grow sharply. It is the fastest-growing segment of media, no doubt. What isn't so clear is the degree to which Internet advertising supplements, and to what degree replaces, existing ad spending. It is conceivable, in other words, that total advertising might grow, even as shifting occurs, and even after factoring in inflation. Right now that's an open question.

Thursday, November 16, 2006

Yikes!

According to a recent survey commissioned by Amdocs, 100 percent of service provider executives in the U.S. and U.K. communications markets think they will buy, sell or merge with one or more firms within the next 12 months. 100 percent! All of them! So ignoring new company formation, and assuming each of the providers carries through, we might forecast a reduction by 50 percent of the number of communications service providers in the U.S. and U.K. markets, within about a year. One also then would expect a similar consolidation on the supplier side of the industry.

Alpha Test of VoIP on Smartphone App...

speaQ is a softphone application supporting VoIP on mobile handsets with access to Wi-Fi or EVDO access. It currently runs on Windows Mobile 5.0 Devices and under Linux on the Sharp Zaurus, and is in alpha testing at the moment.

Users with wireline VoIP accounts should have access to full call logging, contact manager integration, and DTMF on any 300Mhz+ Windows Mobile devices, such as the Palm Treo 700w, HP Ipaq 2495, etc. or under Linux on the Sharp Zaurus 5600.

Alpha trial features include:
* Standard Dialing
* Incoming, Outgoing, Missed call log
* Caller Id
* Last Dialed Number recall
* Mute
* Ring Tones
* STUN support for firewall communication

Mobile providers might not be crazy about VoIP on mobiles, but it's hard to see how it can be stopped, short of complete blocking of VoIP packets. And that could be dangerous. Aside from the inevitable customer irritation, all that is required is for one of the national wireless providers to turn this into a customer acquisition opportunity ("We don't block VoIP") and the pain might be significant.

And there doesn't seem to be much doubt about the emergence of smart phones as the dominant paradigm in mobile handsets. In Western Europe, most handsets will be smart phones, and already most mobile browsing is done outside an operator walled garden, on the open Web. It's hard to see how the VoIP genie can be stuffed back in the bottle.

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