76% of Users Prefer Ad-Supported Apps to Paid

Users always have had a complicated relationship with advertising. If you ask them, they typically will say they "don't like ads."

But if you ask them whether they would like access to a desired type of content, for free or at vastly-reduced prices because of the presence of ads, they will tend to opt for the advertising.

That appears to be true for 76 percent of smartphone owners with web access, who say they would rather have access to ad-supported applications for no additional cost, rather than pay for them, Jiwire has found.

see the survey results here

Why Google Isn't Good at Social Apps Yet

The kind of application that Google knows how to make well are the kind that serve a utilitarian function. Google's search engine excels at allowing users to search for something, consume, and move onto the next thing.

Google so far does not excel at applications that are by their nature designed for "hanging around."

Can Google Figure Out How to Appeal to Lobsters As Well As Pandas?

PR Experts: iPhone 4 Hardware Recall Is “Inevitable”

Some now believe Apple will be forced to recall the iPhone 4 because of hardware defects related to its antenna design.

“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. "This is potentially devastating.”

That seems a bit of hyperbole. Every smartphone I can think of has some issues. Sure, users might have to adjust the way they hold their devices, or add a bumper. Users of other devices need to make adjustments to account for battery life, presence or absence of a keyboard, the size of their fingers and lots of other small adjustments. Some people use the speakerphone function whenever possible, or simply limit the number or length of calls to limit brain exposure to emitted radio frequency energy.

The iPhone 4 reception issue is not hazardous to health. The device does not fall apart. It is not perfect, but what device actually is "perfect" on every measure? As the Eagles song goes: "Get over it."

PR Experts: iPhone 4 Hardware Recall Is “Inevitable” | Cult of Mac

Slow Recovery Ahead for Total Media Ad Spending

Online ad spending will grow while traditional advertising channels will remain stagnant or decline, says eMarketer.

Marketers who turned to digital for its effectiveness and measureability in tough times will continue to appreciate those qualities as budgets go up, and with the world’s population spending more and more time with digital media, dollars will follow eyeballs, eMarketer predicts.

One also wonders whether the greater efficiency of online and mobile formats also is having some effect. Advertisers might reason they can achieve their objectives even while reducing overall spending.

Slow Recovery Ahead for Total Media Ad Spending - The eMarketer Blog

Skype Blocks Fring Video Calls

Commercial disputes in the communications business are not uncommon. Now fring says it has been forced to stop its four years of Skype interconnectivity following threat of legal action by Skype.

The apparent reason is fring’s recent launch of mobile video calling on the Apple iPhone 4.

www.fring.com - Following fring’s string of mobile video calling wins - Skype blocks fring

Google SEO Includes "Human" Ranking

Some people might be worried about whether Google can, does, or might be tempted to manipulate search rankings in ways that favor its own business interests. But every search engine has to use some specific algorithms to attempt to assess "quality" and "relevance" of content found on the Web.

All of which has spurred a rather-robust search engine optimization business, with a sort of constant "cat and mouse" game between the keepers of search algorithms and content providers who try to come up with legitimate, perhaps sometimes questionable methods of "gaming" the Google search algorithms.

"There’s good SEO, allowing people to get to more relevant content,” says Google’s Amit Singhal, an engineer who works on the algorithms, according to the Financial Times.

“Sometimes people do shitty things and sometimes our algorithms are fooled,” he said. That appears to be one reason why Google says it does use some human oversight as part of its overall system.

Given the potential for some abuse, that's likely a necessary and legitimate undertaking. Algorithms are precise, people are fuzzy. Sometimes adding a little human fuzziness might be a good thing, producing more-valuable search returns.

The potential for mischief, real or imagined, will always exist. But that's why markets and competition are so important. Too much mischief should lead to less-useful results, which will lead users to switch to rival search applications. It might not be a perfect system, but it is hard to imagine any other better set of safeguards.

FT.com / FT series / In depth - Groups magnify chances of Google hits

HTC: Carry a Spare Battery

Sprint Nextel Chief Executive Officer Dan Hesse has a solution for his carrier’s Evo 4G’s infamous battery drain: Carry a spare, the Wall Street Journal reports.

Before you dismiss the idea, consider that a spare, original manufacture HTC Evo battery runs between $25 and $40 online. Those of you who have purchased spare batteries for other smartphones, that might seem a bit steep, but bigger screens and heavy Web use will drain any battery fairly quickly.

In fairness, users who want longer battery life should buy devices with much-smaller screens, and then not use mobile Web features unnecessarily. Battery advances do not occur at the same rate as changes in processor and memory, so the advent of larger screens and mobile Web usage is simply going to be a bigger issue.

Lots of us use, or have used, devices with much-smaller screens, as well as devices more typically used primarily for voice and texting. Battery life is longer on such devices, period. In phone technology, as with other devices, there are trade offs.

The HTC Evo's battery life is noticeably shorter than many would like. That's the price of the bigger screen, for the most part. Would I be willing to trade down to a smaller screen? No. But I routinely carry two mobiles, one primarily for voice, the HTC for Web apps. So in a sense I alrady carry a spare battery.