76% of Users Prefer Ad-Supported Apps to Paid

Users always have had a complicated relationship with advertising. If you ask them, they typically will say they "don't like ads."

But if you ask them whether they would like access to a desired type of content, for free or at vastly-reduced prices because of the presence of ads, they will tend to opt for the advertising.

That appears to be true for 76 percent of smartphone owners with web access, who say they would rather have access to ad-supported applications for no additional cost, rather than pay for them, Jiwire has found.

see the survey results here