Enterprise IM Shift: What to Do with the PBX?

Though we take it for granted that businesses "must" use a business phone system, that might be quite so true in just several years. In fact, Gartner predicts that by the end of 2011, IM will be the de facto tool for voice, video and text chat at the largest global enterprises.

Gartner estimates that 95 percent of workers in leading global organizations will be using IM as their primary interface for real-time communications by 2013. If that proves correct, we may now be witnessing the last wave of business phone system upgrades, as lucrative as the IP phone business, in its managed, hosted and premises-based incarnations, now appears to be.

There are other possible changes in store. Voice has been a one-to-one sort of communications pattern; mostly real time but with an ever-increasing asynchronous format. But with wikis, blogs, Plaxo, Facebook and other tools with a social and "push" updating capability, more forms of communication shift to a one-to-many, asynchronous mode.

One sort of "broadcasts" what one is doing, working on or needing help with, and the network just sort of responds as appropriate. Not good for control freaks, the ego-obsessed, the self-absorbed or mildly incompetent. People who are more respected, more trusted, more helpful, more knowledgeable and open will get more help than those who are in some significant ways "non-social." Winners and losers will be produced by the shift of communication modes.

As AOL's third IM survey shows, "everybody" now uses IM in their "consumer" life roles. The issue is how that will play out in the business context.

And though one might not yet see the change in the small business market, IM systems have moved from the fringe to become a key part of an enterprise’s collaboration infrastructure and increasingly are displacing existing forms of communications from ad hoc telephone calls and emails to pre-planned meetings and video conferences, says Gartner.

For many knowledge workers, instant messaging (IM) is as critical as having access to a telephone or to e-mail and enterprises that haven’t already done so should start incorporating IM into their critical business processes immediately, say analysts at Gartner.

“Although consumer IM use has been predominant in business, we expect penetration levels for enterprise grade IM to rise from around 25 percent currently to nearly 100 percent by the end of the decade,” said David Mario Smith, Gartner research analyst.