It isn't your imagination: more people are going to YouTube and other video sites than did a year ago. So say researchers at the Pew Internet and American Life Project.
Nearly half of online adults now say they have visited such sites. On a typical day at the end of 2007, the share of Internet users going to video sites was nearly twice as large as it had been at the end of 2006.
About 48 percent of surveyed Internet users say they have visited a video-sharing site such as YouTube. A year ago, in December 2006, 33 percent of internet users said they had ever visited such sites. So year-over-year growth was 45 percent.
About 15 percent of respondents said they had used a video-sharing site “yesterday". A year ago, just eight percent said they had visited such a site “yesterday.” So, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
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