Sprint Will Pay ETDs for New Framily Customers

Sprint has launched a limited-time offer for new customers who switch to a Sprint Framily plan from another service provider. 

Sprint will pay early termination fees such new customers might incur when switching, as well as buying the old phone, up to $300. Sprint will pay up to $350 worth of ETFs for each new line switched. 

The offer is available at Sprint stores and online at Sprint.com from April 4 through May 8, 2014. 

The limited time promotion likely is a reflection of the potential costs of such a program. 

The Sprint offer illustrates the growing mobile price war in the U.S. market, and also the way the leading service providers often attack, launching limited-time promotions that limit financial exposure and also create a sense of urgency about switching. 

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