Sprint Tests Consumer Shared Data Plans

Sprint is said to be testing shared data plans for consumer accounts. If that seems unremarkable, consider Sprint’s earlier statements on such plans. 

In 2012, Sprint argued that sharing data is inferior to unlimited data. T-Mobile US likewise argued that unlimited data was the preferable approach.

Still, by 2013 Sprint had introduced shared data for business accounts.

In other words, shared data plans seem to resonate with many consumers.

That sort of reaction--downplaying an innovation by competitors--is not unexpected in the mobile business. On the other hand, neither do such protestations last too long if it turns out the innovations resonate with consumers.