AT&T Announces Pricing for New Streaming Services

In addition to DirecTV Now, AT&T’s new streaming video service, AT&T also has announced price points for two other services, FreeVIEW and Fullscreen, both of which can be used with no data plan usage for AT&T mobile service customers.

Fullscreen offers more than 1,500 hours of ad-free premium scripted and unscripted original series, TV shows and films licensed from studio partners.

Fullscreen can be used at no charge for one year, for all AT&T mobile plans including a messaging service, and without incurring data usage charges. Regular pricing after the introductory year is $5.99 a month.

Fullscreen can be used anytime, anywhere in the United States, at www.fullscreen.com, on iPhone, iPad, select Android Phones, Chromecast and Apple TV devices.

FreeVIEW also provides unique and exclusive content free of charge, including a sampling of on-demand content from AUDIENCE Network, Otter Media properties and other channels on DirecTV Now, using either the DirecTV Now app or at the web site, www.directvnow.com. Streaming of FreeVIEW does not incur data charges.

AT&T also announced pricing for DirecTV Now, including
  • Live a Little – $35 / month (60+ channels)
  • Just Right – $50 / month (80+ channels)
  • Go Big – $60 / month (100+ channels)
  • Gotta Have it – $70 / month (120+ channels)

Fans of HBO and Cinemax can add these channels for just $5 each per month in addition to your base programming package.

DirecTV Now will be available at launch through the following:
  • Amazon Fire TV and Fire TV Stick
  • Android mobile devices and tablets
  • iPhone, iPad and Apple TV
  • Chromecast (Android at launch; iOS in 2017)
  • Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
  • Internet Explorer, Chrome and Safari web browsers.

Support for Roku streaming players and Roku TV models, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands will be added in 2017.

AT&T continues to argue that the primary audience for these services are about 20 million households that use the internet but do not buy linear TV services. That includes people who used to subscribe as well as those who never have subscribed to a linear TV service.

But that also means AT&T now competes with other services such as Sling and PlayStation Vue, for example. Some might argue the new services also will compete with Netflix, Amazon Prime and Hulu, to some extent.

The other issue is how much impact, if any, might eventually be felt by the linear video business, affecting both AT&T’s own DirecTV service and those offered by others such as Comcast and Charter Communications, even if the immediate expected customer base is “non-buyers of linear video service.”
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