Reliance Jio--After 3 Months--Already is Largest Mobile Data Supplier in India
Have you ever seen market structure in any telecom market transformed in three months? That appears to have happened in India, where Reliance Jio Infocomm, the latest and biggest new entrant in India’s mobile business, has acquired more than 50 million new mobile data subscribers since commercial services were launched early in September 2016.
For those of you keeping count, that is about 1,000 new customers a minute over a three-month period.
Looking only at mobile data accounts--not total accounts--Reliance Jio already has become India‘s top carrier by mobile broadband user base, surpassing Bharti Airtel. That rapid rate of account growth already has altered the Indian mobile market structure, as Reliance Jio now is the biggest provider in the market.
Top Five Wireless Broadband Service providers, January 2016:
1. Bharti Airtel (31.02 million)
2. Vodafone (26.23 million)
3. Idea Cellular (22.04 million)
4. Reliance Communications (15.37 million)
5. BSNL (10.26 million)
Top Five Wired Broadband Service providers, January 2016:
1. BSNL (9.9 million)
2. Bharti Airtel (1.68 million)
3. MTNL (1.12 million)
4. Atria Convergence Technologies (0.89 million)
5. YOU Broadband (0.51 million)
Former market leader Bharti Airtel had 41 million mobile broadband accounts in service at the end of September 2016. Reliance Jio still has some ways to go to reach the top ranks of the mobile market, measured in total accounts. But it soon will pass Telenor, the eighth-largest provider.
Subscribers (Feb 2016)
Telewings / Telenor