Nearly 1/2 of Linear Video Customers Might Consider Switching Next 6 Months

source: Tivo

Nearly 84 percent of respondents to the most-recent Tivo survey of consumers still buy a linear TV service, while 16 percent of respondents do not. “Price” was cited by 85 percent of the non-buyers as the reason for not subscribing. About 46 percent reported using a streaming service as an alternative.

Even if the top reason for not buying a video subscription is “price,” the actual reason likely is “value,” including both demand for video and its price.

Of the 83.9 percent of respondents who subscribe to pay-TV service, 8.9 percent have switched providers in the last three months, Tivo says. When asked if they planned to leave their current service providers in the next six months, 6.3 percent said they plan to cut their pay-TV service entirely.

Another  8.1 percent plan to change to another provider. In addition, 4.5 percent plan to switch to an online service or app. About 30.6 percent report they might make a change.

Altogether, 49.5 percent of respondents could potentially leave their current entertainment video provider in the next six months, Tivo says.

Fully 56.1 percent of respondents report they would stay with their current provider if they could choose and pay for only the channels they typically watch. Another 38.8 percent would stay if all video providers (Netflix, Hulu, Amazon Video and so forth) were combined into one place.