“Do it yourself” has been a viable sourcing strategy for many types of enterprise services that might otherwise be provided by a connectivity service provider, including private wide area networks and business voice.
In addition, there are services such as software-defined wide area networks (SD-WAN) that are enterprise created and operated, or are put together by managed service providers who create private networks incorporating some basic forms of service provider products.
That noted, many believe connectivity provider solutions will continue to build market share.
In addition to the DIY approach that was an early feature of SD-WAN networks, a growing number of managed service providers are competing directly with connectivity provider SD-WAN offerings.
“There is a growing emphasis on managed SD-WAN rather than DIY deployments in both North America and across Europe, the Middle East and Africa (EMEA) and Asia,” according to researchers at Analysys Mason.
That trend might be even stronger for offers made by MSPs with roots in other parts of the value chain. Citrix and CloudGenix, for example, tout the integration with apps provided by Ring Central, Salesforce and hyperscale data center suppliers, for example. In other cases it is the security function that is the solution purchased, with SD-WAN being part of that solution.
In many such cases, the SD-WAN functionality is part of a wider offer based on applications and their performance. Equinix sells SD-WAN services built on Citrix, for example.
Several SD-WAN vendors, including Aryaka and Cato Networks, operate private backbone networks, with a “cloud-native” marketing platform.
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