Agility, an organization’s ability to rapidly respond to change, is a highly-recommended organizational capability. Like all such recommended business values, agility arguably matters most when markets are changing substantially and rapidly; when competition is fierce; when customers and their demand have evolved.
In fact, agility is most important for industries and firms that have faced deregulation, globalization and internet-based competition. That applies almost classically to the telecom industry, which many would argue must replace half its current revenue every decade.
That might seem unlikely, but is a simple reflection of the fact that product cycles exist for every communications product, as such cycles exist for every product.
Microsoft gets cited as a firm that managed to create a culture of agility, arguably leading to an ability to adapt to a changing market. The point, to be clear, is business results.
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