About 9.6 percent of U.S. home broadband accounts now buy service at 1 Gbps, says Openvault. That is important because, historically, successful consumer products hit an adoption inflection point at about 10 percent adoption rates. In the colloquial, what happens is that “you buy because your neighbor has it.”
To the extent that gigabit internet access can be considered a discrete product, a shift in buying to gigabit speeds by a growing percentage of customers also will shift the rest of the market toward higher speeds.
The inflection point around 10 percent adoption fits with the classic “S curve” of business or product evolution as well.
It is worth noting that not every innovation succeeds. Perhaps most innovations and products aimed at consumers fail, in which case there is no S curve, only a decline curve.
The consumer product adoption curve and the S curve also are related to the point at which early adopters are buyers, but before the mass market adoption starts.
source: Advisor Perspectives
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