Digital transformation in Thailand is taking a number of paths, a survey of 77 Thai organizations by Deloitte finds. On a more-physical layer, executives at these firms point to greater use of web technology, mobile applications and cloud computing as examples of DX.
Use of data analytics, robotics, internet of things, artificial intelligence, blockchain and augmented reality or virtual reality are other capabilities cited as included in their DX efforts.
When asked, it appears most organizations intend--or hope--their efforts lead to outcomes including end user experience changes; business process changes; better use of data and accelerating new product development.
Deloitte found that different industries had distinct priorities. Financial services firms were most interested in improving customer experience, while technology, media and telecom firms were most interested in product development.
Life sciences and health care organizations were most interested in bolstering business processes, seen as “saving lives,” for example.
Still, as you might have expected, sales and marketing was the top area for DX projects, followed by production functions.
It is worth noting that the concrete emphasis often is “digital” technology application rather than business process transformation. That is not too surprising, as DX in most cases is the new term people use to describe their investments in information technology.
Perhaps significantly, DX barriers have more to do with human factors than mastery of technology, as generally is true with any IT change effort. Perceived talent or expertise gaps, company culture and other organizational issues are ranked as bigger problems than technology as such.
All of which have almost nothing to do with technology but revolve around recruiting people with the right skills to get the job done.
To be sure, Deloitte itself sees DX as different from “mere” use of additional technology. “Digitization” is the use of digital tools in place of analog. “Digitalization” is the change in working process made possible by technology.
DX is the use of technology to change business strategy.
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