The consumer app business has a “winner take all” character, many would rightly note. Depending on the product, market share ranges from a near-monopoly to duopoly to rule of three. But, as a rule, no more than three firms dominate market share.
This is browser market share since 2009. Firefox and Internet Explorer are the big losers. Safari has gained. And then there is “everybody else.”
Operating systems arguably are a duopoly.
Messaging is lead by three to four suppliers.
Social media is lead by three firms.
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