Thursday, August 12, 2021

Streaming Does Save Many Viewers Money, Says Parks Associates

One of the arguments for video streaming services is that they potentially can save customers money. According to Parks Associates, typical “cord cutters” spend about $80 a month, as they buy four services, compared to linear video which might cost as much as $120 a month. 


And then there are some of us who buy three or four streaming services and still buy linear video. Why? Sports and news. I virtually never watch anything but those two types of content on linear. Eventually that will have to stop. It is hard to justify the value of the whole linear subscription for just those two functions. 


My “mission critical sports” can be viewed for free, over the air. And I only really watch one news channel. That’s pretty thin value. 

source: Parks Associates

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