If we can assume a monthly churn rate for home broadband of about two percent a month, annual churn could reach nearly 25 percent of the installed base. As often is the case for consumer surveys, behavior might not match stated intentions.
Those stated intentions seem out of line with actual monthly churn rates in developed markets, which seem to hover between 0.75 percent and 1.25 percent per month. That suggests annual churn in the range of 12 percent of the installed base. \
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