Is Growth an Unsolvable Problem for Service Providers?

Virtually all observers praise AT&T's "return to connectivity" as the fundamental business strategy. Some hail a new era for the company. Others might point to aggressive marketing tactics that could be hard to sustain longer term, even if they work in the short term.  

But monopoly market dynamics are fundamentally different from those with competition. Slow growth is not a problem for a regulated monopoly that earns a guaranteed--if low--return from investments made with almost zero risk. 

But that same business is fraught with danger in a competitive situation, where profit margins are squeezed; bad investment choices have real consequences and new competitors reduce the effective size of the market any single firm can grab. 

The simplest analogy: in a monopoly market the theoretical share is nearly 100 percent. In a competitive market with two competent suppliers the theoretical market share is 50 percent, In a market with three competent suppliers theoretical market share is reduced to 33 percent of total. 

In practice, a stable competitive market often will have a 4:2:1 pattern of market share among the top-three firms.  

In a mature competitive market it is conceivable that one supplier gets 50 percent share; a second 25 percent; a third 12.5 percent and the rest is divided amongst scores to hundreds of suppliers. But the biggest three suppliers can have close to 90 percent share. 

Few--if any--national communications markets have reached that shape, which suggests the markets remain unstable. 

The access business (voice, internet access, messaging, mobility) has other problems, though. Competition has meant declining profit margins; a lower return on invested capital and, often, lower average revenue per account over time. Revenue growth also is a persistent issue.

And that is the fundamental conundrum big access companies (telcos, cable TV, other ISPs) face. Competitive access markets feature low rates of growth; ARPU pressures; profit pressures and low rates of financial return on invested capital. 

“Sticking to the basics” (connectivity services) was always a low-growth business in the monopoly era. In the competitive era it often is a “close-to-zero growth” or even “negative growth” sort of business. 

That remains a key issue for connectivity providers that “sticking to the core business” does not necessarily solve. Market share gains and losses will remain a key variable under conditions where big gains in ARPU are close to impossible.