Tuesday, April 12, 2022

T-Mobile Marketing, Not Just Customer Demand, Might Explain Fixed Wireless Growth

One major unknown about fixed wireless using either 5G or 4G has been its ability to take market share from other platforms.


An analysis by Comlinkdata suggests T-Mobile fixed wireless does better in areas where it does not face competition from fiber to home and cable operator hybrid fiber coax networks. Right now that might be presumed to be more-rural areas.


source: Comlinkdata

But T-Mobile marketing behavior also could explain those findings. So far, it seems T-Mboile is marketing in areas where its network has surplus capacity, and that tends to be rural areas.

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