“I have no attention span,” says singer Carrie Underwood. “I get bored so fast.”
All of us do, these days. So, getting and keeping your attention matters. And keeping you engaged is harder than ever.
Every post-conference survey tells us that many attendees are too busy to attend conference sessions.
“We’ve all got ADD now, short attention span and all that,” says actor Hugh Grant.
Ninety percent of millennial business professionals, 85 percent of Gen Xers, and 82 percent of baby boomers report they “shifted their focus away” from the speaker during the most recent presentation they saw live. It gets worse. It is not true that attention spans are just eight seconds among millennials, but the direction is right.55 percent of professionals say you must tell a great story to get their attention.
* 95 percent of professionals multitask during meetings
* Professionals in their 30s and 40s decide in eight seconds whether content is relevant
* Millennials expect ads to last only six seconds
* Content for apps and web is fast-paced, so people are accustomed to shorter content
No one has time for what isn’t relevant, convenient, or compelling.
No comments:
Post a Comment