It is inevitable that connectivity executives will talk about the ways they can employ generative AI (large language models) to support their businesses and products, ranging from the obvious (customer support or internal information queries) to some that might not be so obvious.
While it might be easy to envision how marketing; advertising; media; content; e-commerce; education and training; financial services or healthcare could use GenAI, it likely is harder to envision how telcos can use GenAI in areas outside customer service interactions, especially in ways directly related to revenue generation.
The standard answers might include generation of data sets that preserve the statistical properties of real customer data but are completely anonymized, then sold to customers wanting to use such data.
At least in principle, anonymized reports could illuminate behavioral trends such as:
Some forms of network performance data could be useful in some B2B situations as well.
In practice, it is a bit unclear how valuable such data is, given that other data sources exist that also can provide insight on location; mobility; device usage; app usage or network usage. And most connectivity providers are not suppliers of mobile money services.
Industry | Potential Value | Examples | Source |
Marketing & Advertising | - Generate personalized marketing content (e.g., ad copy, social media posts) - Create targeted advertising campaigns based on audience insights - Personalize customer experiences across channels | - Generate product descriptions, headlines, and social media content tailored to specific customer segments. - Create personalized marketing materials with high engagement potential. - Develop dynamic pricing strategies based on real-time market analysis. | - Gartner |
Media & Entertainment | - Generate personalized content recommendations - Create new forms of interactive entertainment experiences - Personalize news feeds and content curation | - Recommend movies, music, or articles based on individual user preferences. - Generate personalized story outlines or even short stories based on user input. - Create interactive narratives that adapt to user choices. | - Cognite |
Customer Service & Support | - Automate routine customer inquiries with chatbots - Generate personalized troubleshooting guides and FAQs - Enhance customer service interactions with natural language processing | - Develop chatbots that can answer common questions and resolve basic issues. - Create personalized knowledge base articles and FAQs tailored to specific customer situations. - Improve sentiment analysis and personalize customer interactions. | - NBER |
E-commerce & Retail | - Generate personalized product descriptions and recommendations - Optimize product search and discovery - Automate content creation for marketing and advertising | - Create unique and engaging product descriptions that resonate with target audiences. - Personalize product recommendations based on individual browsing behavior and purchase history. - Generate automated social media posts and marketing materials. | - Paul Prae |
Education & Training | - Personalize learning experiences for individual students - Create interactive and engaging educational content - Develop adaptive learning systems that adjust to student needs | - Generate personalized study guides and practice problems tailored to individual learning styles. - Create interactive simulations and role-playing scenarios for practical learning. - Develop adaptive learning platforms that personalize content and difficulty based on student performance. | - Pro IO |
Healthcare & Life Sciences | - Generate personalized reports and insights from medical data - Assist with drug discovery and development - Analyze medical literature and identify potential treatment options | - Generate personalized healthcare reports summarizing medical history and treatment options. - Analyze large datasets of medical research to identify potential drug targets. - Assist with summarizing and synthesizing medical literature for researchers. | - Investopedia |
Financial Services | - Generate custom financial reports and investment strategies - Automate financial data analysis and risk assessment - Personalize financial advice and recommendations | - Create personalized financial reports summarizing investment performance and financial health. - Analyze market trends and generate investment recommendations based on individual risk tolerance. - Develop chatbots that can answer common financial questions and provide basic financial advice. | - Jon Cooke |
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