Euro Managed Services Sales Slowing?

Managed IP PBX contracts won by European telecom service providers declined by an order of magnitude during the first half of 2007, says Phil Sayer, Forrester Research analyst.

The number of IP PBX managed services deals fell to three percent of deals, where in the first half of 2006 managed IP PBX deals were part of 39 percent of new contracts.

Forrester says there was an equally massive drop in the number of deals involving managed security services as well. The only IT service that recorded any increase was the provision of help desks.

Overall telco IT services sales with an IT services component was down from 31 percent to 22 percent.

It isn't yet clear whether that trend was seen in other regions, whether it continued through the balance of 2007, or what it means, if indeed the trend did continue.

Most likely, the data suggest a shift of buying to other channels, rather than a decline in aggregate purchasing. The survey suggests that most of the service provider sales were of the small sort. It is most likely the case that value added resellers and other providers now are increasingly active in that market with services that compete directly with service provider offerings.

The total number of managed services contracts signed in the first half of 2007 by European telecom service providers also showed a decline in the number of deals, compared to the first half of 2006, with slight less contract value.

Where 188 deals were reported by the participating carriers in the first half of 2006, with a contract value of €1.6 billion, contract value in the first half of 2007 was roughly flat at €1.5 billion.

The majority of deals continued to be small, but the increase in the average deal size was the result of a small number of very large contracts.

SME Hosted PBX: Smaller is Better

The smaller the business, the more likely it is to prefer a hosted IP PBX solution over a premises-based solution, says Yankee Group VP Steve Hilton. The pay-as-you-go
approach coupled with minimal on-site IT support makes hosted solutions desirable for
small businesses.

Based on Yankee Group survey data, businesses with fewer than 20 employees are three times more likely to want hosted IP solutions, compared to organizations with 99 employees.

Buying preferences are about evenly split in the 20-to-99 employee range.

Demand for hosted solutions also seems to be quite a bit higher in the retail segment, as you might expect, as these are deployment situations where most people will not need voice or text communications most of the time.

Small businesses in retail segments (a segment with more branch or franchise locations per firm) are almost three times more likely to want hosted IP solutions, whereas firms in professional services and manufacturing sectors are more evenly split between hosted and premises-based IP solutions, says Hilton.

There are some obvious conclusions. Service providers able to deliver hosted voice soltuions over a wide geographic area are positioned to sell hosted PBX services to retail enterprises with lots of franchises to support.

Service providers without wide geographic reach will largely have to content themselves with a focus on professional and manufacturing prospects that more often operate out of one or just a few sites.

The paradox is that there is no simple answer to the question of whether hosted PBX service makes more sense for small or enterprise-sized organizations. Large retail entities often operate thousands of essentially small sites, even though a sale will be made at an enterprise level. Geographic scale then matters, even when the actual use case is a gas station, convenience store or fast food outlet.

Business Phone Systems: Still Lots of TDM

After dipping one percent in the previous quarter, enterprise telephony equipment manufacturers saw an 11 percent jump in worldwide sales in the third quarter of 2007 to reach $2.6 billion, according to Infonetics Research. But IP-based phone systems did not get all the growth. In fact, Infonetics researchers say the rate of growth in the legacy time division multiplex segment actually outpaced that of the IP PBX segment.


In fact, hybrid PBX systems account for 64 percent of all PBX and key system line shipments worldwide. Pure IP lines account for 18 percent of shipments while TDM lines represent 17 percent of total.

It looks like lots of buyers still are hedging their bets or have reasons to support TDM systems even as they migrate to IP.

60% Medium Enterprise IP Comms in Korea, China, India and Hong Kong

More than 60 percent of mid-sized companies with 2,500 to 9,999 employees in China, Hong Kong, South Korea and India currently are using managed IP PBX and hosted IP telephony for their voice communications, according to researchers at The Yankee Group.

Although enterprises experienced or expect savings on domestic long distance and international direct dial charges when using IP telephony, they also experienced or expect increased spending premium on network equipment, telephony equipment and network security by up to more than 25 percent, Yankee Group says.

User training seems to be the biggest challenge for enterprises deploying IP telephony and UC is user training issues. By geography, user training is a more pressing challenge for companies in Hong Kong (56 percent) and India
(58 percent). Inability to understand the link between technology and business process challenges Korean companies the most (52 percent).

Media, Voice, Mobile, Broadband Tipping Points

In a historic first, online media companies collectively will sell more ads in local markets this year than such individual hometown media as newspapers, broadcasters and yellow pages, says Borrell Associates. That's a tipping point, a stage of development when critical mass for some new phenomenon is reached.

Five years ago business phone systems hit a tipping point: most new systems were IP-capable. A couple years ago another tipping point was reached and new phone systems mostly are IP-only. These days most new phone sales are for IP systems.

Likewise, Internet usage and access hit similar tipping points earlier this decade. Most people now use the Internet, and that wasn't true 10 years ago. Also, there was a tipping poin when broadband caught and then surpassed dial-up access as the dominant access medium.

Then there was some tipping point reached where access speeds accelerated beyond the "affordable mass access in the hundreds of kilobits per second range" to "affordable mass access in the megabits per second range."

You can see tipping points for text messaging and mobile phone use as well, even though it is only within the last decade that most people started carrying mobile phones and only within the last five years that most younger users began texting heavily, dragging older users along with them.

One watches for tipping points for all sorts of practical reasons, including evidence that it now is time to restructure the way marketing, sales, production, business models, distribution, industrial design, menus and all sorts of very practical things get done.

And the point is that all media are approaching tipping points of their own, and for reasons largely analogous to how communications is changing because of Moore's Law, IP, peer-to-peer, cheap storage, optical fiber, wireless and Web services.

In the newspaper local advertising area, a new tipping point appears to have been reached.

Online-only media companies will have claimed 43.7 percent of the $8.5 billion spent in 2007 on local advertising, usurping the long-time lead of newspapers. While newspapers three years ago controlled 44.1 percent of the local market, they will capture only 33.4 percent of sales this year.

The growth of the online media companies “came mainly at the expense of newspapers and yellow pages publishers,” who have lost a combined 19.6 points of local advertising share in the last three years, says Borrell.

Having spent some time working at newspapers, as well as at publishing companies with multiple products, a concrete way to view tipping points is the impact on structuring of sales forces.

Typically, newspapers and other local media try to build their online businesses by selling new media to their legacy customers. Sometimes they try to use a single sales force to sell online and legacy products. That doesn't work, long term.

In fact, it doesn't quite work even short term, as sales forces direct their behavior to where they can make the most money, and that never is in the emerging businesses.

So one winds up with a strategy akin to launching a Boeing 777 into the air by rolling forward slowly on a long runway. No matter what you do, you crash at the end, because there never is enough runway if you don't get your airspeed up pretty quickly.

Companies that rely on their legacy sales forces to sell the new products--even though it seems logical--will crash their planes at the end of the runway. The only way to succeed is to cut the cord. Build separate sales teams with separate incentive structures; not "converged" sales teams.

One does not "incrementally" jump a very wide ditch. One leaps. One makes it or not. But it can't be done incrementally and slowly.

Paetec Buys Allworx

Paetec is acquiring Allworx Corp., a provider of IP-based PBX and key systems aimed at the small and medium business user. The transaction makes more sense in light of Paetec's recent merger with McLeod, whose customer base is largely anchored on smaller businesses use a single T1 connection at most sites. Paetec's historic customer base is a mid-market firm. So Allworx will make sense as a favored solution for McLeod customers more than for Paetec's historic base.

Based in East Rochester, N.Y., Allworx primarily uses Value Added Resellers as its sales channel. Paetec says it will continue to use VARs, as well as its extensive agent network, to introduce both Allworx services to Paetec customers while cross-selling Paetec connectivity services into the Allworx base.

The acquisition, set at $25 million, is interesting as it is not common to see communications "footprint" providers buying "application" providers. But more providers seem to be putting their money where their views are, as "moving up the stack" now is seen as necessary.

Level 3 has been buying content delivery assets, not simply termination assets or access assets, for example. That isn't to say all providers think this is the right strategy. Some continue to launch or extend Layer 2 connectivity businesses that deiberately remain focused on access to end user sites and transport within a metro area or region.

Resistance is Futile: IP PBX Has Killed TDM

Forrester Research recently interviewed 516 landline voice decision-makers in North America and Europe and found that enterprises plan to increase budgets for IP telephony or IP PBX systems and services during 2007.

This is not surprising, nor shocking. It is getting hard to buy systems based on older platforms, just as it now is very hard to buy a new PC that doesn't have Vista loaded as the operating system.

New shipments of IPT outpaced those of traditional PBX systems three years ago, and the installed base of IPT lines is expected to outnumber traditional PBX lines within the next few years.

North American and European enterprises indicated that in five years most will have completed their migration to IPT. All of which continues to create a window of opportunity within which non-telco providers can sell hosted VoIP services into the consumer and smaller business markets without fear the telcos will massively convert to VoIP.

Someday, when they have lost enough share, telcos indeed will stop offering POTS and themselves become VoIP providers. But only after VoIP has completely reshaped customer expectations about what a voice service is, and how it should be packaged.

The SME customer segments remain the most promising opportunities for most competitive providers, though the cable companies have real advantages in the consumer markets.

BroadSoft Aastra: Man Bites Dog

Aastra Intecom, a provider of PBX-BASED enterprise communications and contact center solutions for large enterprises, now has a strategic alliance with BroadSoft. Aastra, which supports hundreds of thousands of enterprise voice systems, will use BroadSoft’s carrier-grade BroadWorks VoIP platform as the foundation for new next-generation IP-PBX solutions it will deliver directly to large enterprises.

So here's the "man bites dog" angle: in the past, enterprise suppliers have offered a richer menu of features than a large enterprise could buy from a communications service provider. To my knowledge, this is the first time a major PBX supplier has turned to a carrier platform to enrich its enterprise offering.