Google Might Try to Act More Like Apple

Google is reported to be planning a unified user interface that will be imposed across Android products, ending the fragmentation that dogs the system, but also restricting partners' development of their own user experiences. That shift in philosophy would pull Google closer to the way Apple operates.

The top priority for the next Android update, codenamed Gingerbread, reportedly is to homogenize the user experience and address criticisms of fragmentation. This could severely curtail the freedom of licensees to create their own user interface overlays, most famously, Motorola's Motoblur and HTC's Sense.

It's probably a toss up at this point which approach is better. Apple has proven that absolute uniformity of experience is no barrier to wild acceptance. On the other hand, a uniform approach to user interface will tend to dampen the pace of innovation to a degree.

Google does have a big stake in preventing Android fragmentation, which makes it much harder for developers to create applications guaranteed to run on any Android device with a specific version of the operating system. On the other hand, the HTC "Sense" user interface is quite a differentiator, so handset suppliers might not like the restrictions on their freedom of movement.

As with all engineering decisions, there will be trade offs. A uniform UI is better for software developers, but arguably worse for hardware developers. Most consumers seem to indicate by their buying preferences that a standard UI is, if not a "good" thing, then at least no barrier.

In the battle between "open" and "closed" approaches to development, "closed" seems to be getting more traction these days.

Google risks OEM wrath with unified Android UI plan - Rethink Wireless

Some Like Integrated Updates, Feeds and Messages; Some Don't

Apple is apparently "unimpressed" with the way that other mobile phones have integrated social networks into one feed, and prefers to keep its streams uncrossed.

HTC's FriendStream, MotoBlur from Motorola and Sony Ericsson's TimeScape have proven to be popular in the mobile phone market, combining Twitter, Facebook and other social networking into one place.

However, Phil Schiller, Apple SVP says Apple will not be looking to do something similar, except to unify email boxes.

link