Showing posts with label content curation. Show all posts
Showing posts with label content curation. Show all posts

Monday, May 9, 2011

A Content Curation Case Study


sme_bw2010_adam_ostrow_v1 from Michael A. Stelzner on Vimeo.
Content curation (assembling content produced by third-party sites) has become a hotter topic lately, as more brands move to more active roles in content marketing. Here's an analysis of how "Mashable" succeeded by curating lots of content.