Showing posts with label content curation. Show all posts
Showing posts with label content curation. Show all posts

Monday, May 9, 2011

A Content Curation Case Study


sme_bw2010_adam_ostrow_v1 from Michael A. Stelzner on Vimeo.
Content curation (assembling content produced by third-party sites) has become a hotter topic lately, as more brands move to more active roles in content marketing. Here's an analysis of how "Mashable" succeeded by curating lots of content.

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...