Showing posts with label display advertising. Show all posts
Showing posts with label display advertising. Show all posts
Monday, May 2, 2011
Facebook Dominates Display Advertising
It wasn't so long ago that observers speculated about whether Facebook could keep growing, much less find a viable, self-sustaining business model. Looking at Facebook's share of online display ads, the concern about business or revenue model is not relevant any longer.
The only question might be the scale of Facebook's ad operations. These days, it is Twitter that occasionally still faces questions about its own revenue model.
http://goo.gl/utliu
Labels:
display advertising,
Facebook,
Twitter
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Thursday, October 14, 2010
Google making $1 billion a year from mobile
The thing about big companies is that any new proposed revenue stream has to be pretty big to get any interest.
So it is probably worth noting that Google’s non-text display advertising has an “annualized run rate” of $2.5 billion, while mobile business is on track to make $1 billion in revenue this year.
Labels:
display advertising,
Google,
mobile
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, October 1, 2010
Google on Display Ad Future
Looking forward, Google believes that what we today know as “display” advertising will just be “advertising,” a single platform that can coordinate an advertiser’s campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and high-definition video ads on set-top boxes, for example.
Of course, Google expects it will be well positioned to be the manager of campaigns using such diverse channels. Google expects it will provide a single platform to optimize such campaigns, automatically delivering the best-performing ads, best returns and best mix, across all those platforms.
People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate, on a wider range of devices.
So Google intends to give publishers a single base that can deliver ads into this expanding world, including streaming video and mobile ad delivery.
Labels:
display advertising,
Google
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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