Verizon Communications now will allow customers to sign up for its FiOS television and Internet services on a month-to-month basis at the same price as long-term contracts and without early termination fees. Though Verizon might have preferred the revenue stability contracts tend to provide, consumers hate them, especially the early termination fees.
And though many observers do not believe there is sufficient competition in the fixed broadband access market, the Verizon move seems clearly a result of marketing by its cable competitors blasting the Verizon requirements and touting the ability cable TV customers have to buy without contracts or early termination fees.
Verizon in January 2010 raised the early termination fees for FiOS customers to $360 from $179. To be sure, Verizon's economic rationale was the cost to activate a location. But that's a business issue Verizon has to deal with, as all providers incur additional expense to activate a customer.
But market pressure seems to have had effect. Effective immediately, all new Verizon FiOS customers can opt to pay for a bundle on a month-to-month basis, at the same prices charged to customers purchasing a term contract, and receive price protection for one year without an early-termination fee.
New FiOS consumers who order a Verizon bundle as part of a two-year contract can take advantage of the "Worry-Free Guarantee," allowing them to cancel their service within 30 days of the date of activation, with no termination fee.
The month-to-month option and "Worry-Free Guarantee" expand upon offers introduced earlier this year in Florida and Pennsylvania and that have met with very favorable customer response. It's hard to imagine those offers getting anything less than that reception, given the distaste consumers have for contracts and termination fees, despite the "goodies" that sometimes are part of the overall offers.
http://newscenter.verizon.com/press-releases/verizon/2010/new-verizon-fios-customers.html
Showing posts with label early termination fees. Show all posts
Showing posts with label early termination fees. Show all posts
Monday, June 21, 2010
Verizon Offers new FiOS Customers "No Contract: Service
Labels:
contracts,
early termination fees,
ETF,
Verizon
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, May 21, 2010
AT&T to Hike Early Termination Fees in June for iPhone, Netbook Contracts
AT&T starting June 1, 2010 will be raising early termination fees for new iPhone and mobile-connected netbook subscribers from the current $175 to $325, the Wall Street Journal reports. The move is certain to outrage consumer advocates and put off potential buyers, and certainly will not help reduce the degree of regulatory scrutiny now being focused on early termination fees and contracts.
Some will speculate the move is designed to limit desertions if Verizon Wireless is able to start selling iPhones in 2012. That doesn't make quite so much sense, since a GSM iPhone won't work on the Verizon network.
Perhaps the more-logical explanation is that a new iPhone model expected to be released in June will provoke a large churn of customers from the older models to the new models.
Nor does the move immediately explain why connected netbooks are seeing the higher charge. A customer able to buy a $199 iPhone is getting a subsidy of about $400, since the retail, non-subsidized price would be $599 without a contract. But the netbook subsidy does not appear to represent that large a subsidy. Perhaps a significantly-better retail plan is coming, or AT&T thinks netbook owners will want to substitute an iPad.
On the other hand, maybe AT&T is simply moving to bring its ETFs more in line with Verizon Wireless ETF fees, which likewise were hiked from $175 to $350 for smartphone devices.
AT&T will pro-rate the new fees, which will fall by $10 for each month that passes in the two-year agreement.
Some will speculate the move is designed to limit desertions if Verizon Wireless is able to start selling iPhones in 2012. That doesn't make quite so much sense, since a GSM iPhone won't work on the Verizon network.
Perhaps the more-logical explanation is that a new iPhone model expected to be released in June will provoke a large churn of customers from the older models to the new models.
Nor does the move immediately explain why connected netbooks are seeing the higher charge. A customer able to buy a $199 iPhone is getting a subsidy of about $400, since the retail, non-subsidized price would be $599 without a contract. But the netbook subsidy does not appear to represent that large a subsidy. Perhaps a significantly-better retail plan is coming, or AT&T thinks netbook owners will want to substitute an iPad.
On the other hand, maybe AT&T is simply moving to bring its ETFs more in line with Verizon Wireless ETF fees, which likewise were hiked from $175 to $350 for smartphone devices.
AT&T will pro-rate the new fees, which will fall by $10 for each month that passes in the two-year agreement.
Labels:
att,
contracts,
early termination fees,
iPhone
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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