"Enterprise" Mobility a Reflection of Consumer Behavior

IDC Smart Phone, Tablet Forecast

As has been the case for the last several years, there was a reported "lack of enthusiasm" at the CTIA Enterprise and Applications show.

That meeting has been struggling, some might say, to find a clear mission and role, and some might say it still has not found that role.

Among the reasons, one might say, is that mobile computing and applications are not driven by enterprise users and concerns, but by consumer applications and desires, in the same way that most enterprise innovation now is driven.

Enterprise technology managers controlled the pace and adoption of technology for decades but starting with the launch of the iPhone in 2007, non-technology executives and employees have been demanding the right to use the devices they find so palatable in their regular lives for work purposes. As a result, “enterprise mobile technology” is kind of a misnomer; the dollars, talent, and hype in mobile are going toward companies that are building things for consumers.

Enterprise Still Takes A Back Seat To Consumers

Laptops are Most Common Mobility Tool

Laptops are the most widely provided enterprise worker mobility tool, but only 28 percent of employees have one provided to them by their employer.

Similarly, mobile phones, smartphones, PDAs, netbooks and tablets are reserved for only a small minority of the work force.

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Yankee Group :: Research Report

Business Wireless Spending to Accelerate

Some 45 percent of business decision makers polled by Harris Interactive state that wireless applications are important or absolutely essential to remaining competitive in today’s highly competitive marketplace. The survey of 700 small, medium and large businesses found the companies surveyed expect a 15 percent improvement in their bottom-line over the next 12 months.

Improved communications were seen by 23 percent of respondents. About 18 percent expect improved employee efficiency. Another 14 percent expect productivity and process improvements. An equal percentage expect improved customer care. About 11 percent expect cost reductions.

Whether one agrees or not, respondents indicate that, for whatever reasons, they are increasing their wireless spend. The survey shows the wireless portion of the companies’ voice and data infrastructure increasing from 35 percent over the last twelve months to 41 percent over the next twelve months, an increase of nearly 20 percent.

http://www.ctia.org/media/press/body.cfm/prid/1813

Employees Spend $693.50 Calling and Texting When Abroad

Global U.S. enterprise travelers spend about $693.50 on an 11-day trip, about 12 times more than the average monthly wireless bill, according to a new survey conduced by Harris Interactive and sponsore dby Brightroam.

“The study shows that 15 percent of employees make at least one international trip per year, which translates into costs of more than $950,000 annually per 10,000 employees," says Jeff Wilson, Brightroam general managers. Voice accounts for about 80 percent of the charges while data charges for Web browsing or testing represent 20 percent of total roaming charges.

About 62 percent of calls are made directly for business purposes while the balance of calls are personal, at 38 percent. Cell phones account for half of the devices being used to make those calls while 29 percent are originated from landlines.

The average number of calls is nine to 10 calls a day. About half of business users have smart phones rather than traditional wireless phones, the survey finds.

About four out of five companies surveyed say cell phones or smartphones are the primary communication tool used when employees travel internationally and 57 percent of all calls made on a trip are made on these devices. Users also are more likely to use a cell phone rather than a land line phone whether they are calling locally, to another country or calling back to the United States from abroad, the survey finds. If not using their cell phone, 60 percent will use a calling card and half will use the hotel phone.

Half of calls are placed back to the United States while 40 percent are local calls within the country traveled to.

10 Reasons IT Won't Support iPhone

Forrester Research has put together a really good list of the top 10 reasons enterprise technology managers will not to support the iPhone. The objections are valid and important. And somehow we think users are going to use iPhones anyway, with or without enterprise support. Some of the objections are more important than other.

But Forrester analyts also note that enterprise "C" level executives are using them anyway, so it is only a matter of time before the iPhone filters down the corporate pyramid.

1. Doesn’t natively support push business email or over-the-air calendar sync. The iPhone can sync with Microsoft’s Exchange and IBM’s Lotus Notes over IMAP and SMTP ports, but server and security administrators have to configure their infrastructure to do so or purchase a mobile gateway. The issue is "doesn't natively support" push email. People can work around that, or the email services can be tweaked. A problem, but not a really big problem.

2. Doesn’t accommodate third-party applications, including those internally developed. This is a big problem. But Apple software engineers must know this. And there are rumors Apple already is working on a software developer kit that should take care of this objection.

3. There isn't a way to encrypt data on the device. Yes, this is a pretty big problem.

4. Can’t be remotely locked or wiped in the event of a lost or stolen device. Also a big problem.

5. Lacks a hard keypad that provides feedback, which isn’t ideal for rapid and accurate input. Not a major objection, ultimately. Yes, accuracy typically is less than on a QWERTY keyboard. But this is an irritant, not a show stopper. And people get better at it with practice, it seems.

6. Limited service provider support and its carrier lock-in inhibits flexibility. Issues, yes, but not as big a deal as the security issues.

7. It is expensive. Well, it is being bought by consumers, who bring them into the enterprise environment, so not a direct enterprise problem.

8. Is only the first generation, and lacks 3G support. This problem fixes itself.

9. Lacks a removable battery. Definitely an irritant. Apple doesn't seem to want to sell replacement batteries. But that support isn't available for iPods either, and we have found ways to replace those batteries.

10. There are no case studies of firms that have deployed it enterpris-ewide. Sure, IT will say this, but it isn't a major objection, ultimately.

One reason the iPhone probably is used in smaller businesses is that people don't have all those custom apps to support. And we are entering an era where maybe there are some devices and apps that IT will simply say it won't support, but users can buy them and do their own support. Younger users will do that. Even some of us older users will do so.

Really, its is the security and support for proprietary enterprise apps that are the real barriers.

Enterprises Can't Block User Mobile Phone Choices

As most enterprises struggle to get a grip on mobility costs and strategy, users continue to impose their own desires for devices that better integrate their jobs and personal lives, says Zeus Kerravala, Yankee Group analyst. They will use what they find most useful in both settings regardless of any corporate efforts to slow or block adoption.

Enterprises were not able to stop users from bringing consumer messaging and VoIP applications into the office, and mobile devices won't prove any different, despite general IT executive opposition.

According to Yankee's latest research, at least 45 percent of all enterprise workers operate outside of the traditional office setting at least part of the time.

If consumer-driven mobile systems offer workers better performance and more robust applications than the devices endorsed by their employers, they will use them, Kerravala says.