Social Media Statistics

It's good to quantify, when thinking about mobile social media.

 

3 in 5 U.S. Smart Phone Owners Use Social Nets on Their Mobiles

In the United States, three of every five smart phone owners age 13 and older accessed social networking or blog destinations on their mobile devices for the three-month average period ending June 2011, according to comScore.

The number of U.S. smart phone users who ever access social networking or blog destinations on their mobiles has grown 72 percent in the past year to reach an audience of 47.8 million visitors.

3 in 5 U.S. smart phone owners use social networks on their mobiles

Social Adoption by Enterprises

What social technologies and tools do enterprises view as most important, and what kind of investments do organizations plan to make in Web 2.0 in the future? This McKinsey presentation tries to answer the questions.  The survey examines business use of 12 technologies and tools: blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.


http://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive_feature_2431?pagenum=1#interactive

10% of Mobile Users Check Social Network Status Daily

Social networking is a logical and growing activity for mobile phone users, especially those with smartphones, but also feature phone users to an extent. That said, 73 percent of respondents to a recent Forrester Research survey say they "never" use social networks on their phones, reflecting the relatively small percentage of smart phones in the installed base.

That's one reason about half of users say they never use mobile apps, either. Most phones being used today do not support app downloads.

Zerista Aims at Small Community Mobile Social Networking

Zerista is a new platform for managing smaller mobile communities, allowing groups to create schedules, send messages, conduct chats, take payments, support checkin operations, send invites, show maps and browse member lists.

This new mobile platform is either an informal or formal mashup of Ning, Eventbrite, Twitter and Foursquare for small groups, in other words.

The business model currently provides free use of the application for groups of 250 or less, then a charge for using the platform to support larger groups, such as convention or trade show groups.

Zerista believes there is a gap in the marketplace between social software for large groups, such as Facebook and Twitter, which are well suited to large macro communities. But those tools might not especially meet the needs of local or "mirco"-sized groups such as soccer leagues, wine clubs or agents working for a single realtor, for example.

In the mobile context, the issue of community "size" is important if you consider the cost of creating a mobile app that could do this, or even several versions of the app to work on a couple major mobile operating systems. Zerista is set up as a "cloud" application that can be published for use by mobile devices without the need to create a special app.

Twitter Users Want News, MySpace Users Do Not, Unless it is Celebrity News

Twitter is a social networking medium, but it also is a news distribution mechanism, it appears. A new stydy by Chitika shows Twitterers mostly consume news while MySpace users want games and entertainment.

Click the image for a larger view.

Facebook also is a news site, but less so than Twitter is. About half the traffic (47 percent) that Twitter generates falls into the news category. In fact, Twitter users’ interest in the news genre surpasses that of Facebook users by nearly 20 percent, which would appear to make it the number-one social network for news-focused users.

MySpace users, on the other hand, seem to have no interest in news whatsoever. Instead, MySpace members seem to prefer video games (28 percent) and celebrity and entertainment content (23 percent).

more detail here

Are Social Networks More Like Email or Google?

Social networks already have become a lead application for mobile devices. A new study by Accenture finds that “increased demand for smart connected wireless devices such as smartphones is being driven by social-networking applications," in both developed and developing economies.

But you likely still can get a good argument about whether social networking is a "feature" or a business model. Email for the most part remains a "feature." Early in the development of the dial-up business, email was so important it actually drove adoption of Internet access. These days, with the advent of Web mail and business and organization email, it simply is a feature, but not a direct revenue model (except for providers of email hardware and software).

Google and other Web mail providers have started building an advertising revenue stream, but it largely is ancillary.

The same sort of argument can be made about social networking applications. Skeptics point to Twitter, Facebook, MySpace,  Bebo and Geocities, which either are struggling to create a business model, or have been shut down.

Optimists might say that although many attempts will fail, a normal situation for the Internet applications business, one or two of the players will discover a sustainable business model and possibly even achieve "Google" style success.

Most believe advertising will be significant, and skeptics say social networks are not conducive to most types of display advertising, for example.

That would explain why no social networking company has yet emerged as a public company: there is not yet a viable business model.

It is possible that some new model will be discovered in time. Twitter, for example, is nearly at breakeven as a result of a search results deals with Google and Bing. That's not a complete answer, but it helps.

It is not yet possible to determine the final outcome. It is conceivable that some social networks will drive so much engagement and value that some will be acquired by larger firms able to leverage the networks to deepen and extend their other existing business models. In that scenario social networking winds up more like email than Google.

Right now, it likely is a coin toss which model is most believed.