at&t Naked DSL Available

As part of its obligations as the acquirer of BellSouth, at&t was required to offer naked DSL--DSL sold without the requirement to buy a phone line--before the end of 2007. It appears to have done so, offering $19.95 DSL-only service on December 20.

The service is referred to as DSL Lite, and must be made available for the next 2.5 years. The company probably will not go out of its way to let consumers know it is available, or how to get it. And there are no assurances the product still will be availabe when the 2.5 year period is over.

Given the likely state of broadband access penetration by that point, at&t will have to keep doing so. In a couple of years, about the only way any service provider is going to get a broadband access customer is to take one away from another provider.

In Europe, where stand-alone DSL services are more readily available, penetration ranges as high as 30 percent.

No Wireline in This at&t Bundle

In a nod to new market realities, at&t is offering a package of wireless calling and residential high-speed Internet without wireline voice as a mandatory part of the package. at&t will launch the program in seven cities.

Bought separately, the wireless plan would cost about $40 while the 1.5 Mbps DSL would cost about $20. The advantage today is avoidance of the need to buy a wireline voice connection to get the DSL service as a stand alone. It's a half step to full naked DSL.

The $60 a month package is aimed at younger users and college students, and
includes 450 wireless minutes of "any time" wireless use plus 5,000 minutes on nights and weekends, plus free calls to other AT&T mobile customers. Customers also can roll over unused "any time" minutes.

The digital subscriber line service operates at a 1.5 Mbps rate downstream. The same plan is offered for $65 in the former BellSouth territory.

Later this year, AT&T plans to offer a naked DSL connection at about half that speed for $19.95 a month to all customers. That offer will put real pressure on the remaining dial-up connections.