Showing posts with label page views. Show all posts
Showing posts with label page views. Show all posts

Saturday, June 12, 2010

iPad Internet Usage Patterns Compared to Smartphone and PC

Normalizing Internet appliance behavior by setting Apple iPhone usage as the baseline, you can see pretty clearly that smartphone web behavior is distinct from PC usage.

So far, iPad usage (page views) is roughly twice what iPhone usage typically is, but less than what people tend to do on either Windows or Macintosh PCs.

Page views aren't the same thing as "bandwidth consumed," but you can see the pattern: desktop usage is heavier than smartphone patterns.

One suspects today's PC dongle user has a usage pattern more similar to an iPad user than a desktop user. Most of us probably think page view and bandwidth usage will intensify over time on every platform, but that the disparity between PC desktop and "phone" behavior will remain.

There likely are some people who view more web pages on their phones than on their desktops. Generally speaking, though, heavier use occurs on a PC, while smartphone usage is much lower, volume-wise.

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