People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops | TechCrunch

Viewer engagement by device

It perhaps is counter intuitive, but a new study by Ooyala suggests that people spend more time watching long-form video on their tablets, than on their PCs.


Even more surprising, there is evidence that smart phone users, on the smallest screens, might be watching video at levels approaching PC viewing.


In fact, the Ooyala study already shows that viewer "engagement," defined as the percentage of any bit of content that the user actually watched, is higher on smart phones than on desktop PCs or game consoles, both of which offer the biggest screens.

Granted, the Ooyala report does confirm that, given a choice, most people seem to prefer watching video on the biggest available screen. But what might be surprising is the amount of viewing on the "smallest" screen--the smart phone--so much of the time.

Tablet viewers watch for longer periods of time than viewers of desktops or mobile devices, and tend to watch more of any single bit of video as well.

For each minute watched on a desktop, tablets recorded “1:17 in played content”, which works out to 28 percent longer than the desktop average. People Watch Videos Nearly 30 Percent Longer On Tablets

That tablet viewers are more than twice as likely to finish a video than desktop users might be explained by the fact that much tablet use occurs "on a couch, rather than at a desk," meaning the user is in a more-relaxed setting without the "I'm at work" mindset.

The completion rate for tablet viewers was double what it was for desktop viewing, and is 30 percent higher than that of mobile devices. 


It is just a historical anecdote, but 30 years ago, the best and brightest video executives would have adamantly insisted that people would not watch entertainment video on small screens. But that was a long time ago. Before optical fiber changed fixed networks. Before most people had mobile phones, much less smart phones. Before 3G and 4G. Before digital video and video compression. Before high-definition video. Before the Internet and the Web. 


It's just a reminder that what seems true "now" might not have been true in the past, and might not be true in the future. 

Where Do Tablets Fit in Computing Devices Spectrum?

Ever since the iPad launched, lots of us have been trying to figure out where the tablet device fits in the spectrum of computing devices. Nobody has trouble with iPods, though the iPod "touch" causes questions. People understand PCs, notebooks and even netbooks. People have no trouble figuring out where smartphones fit.

Tablets are harder to categorize. They seem to be "content consumption" devices, but it now appears that is the case both for business and consumer applications. Content consumption in the former case means access to email, instant messaging and other Web-based applications. In the latter case, though email is helpful, video and gaming seem to be the drivers.

But it probably won't be the case that tablets are clearly distinguishable by type of user or mode: business or consumer.

Deloitte predicts that in 2011 more than 50 percent of computing devices sold globally will not be PCs. While PC sales are likely to reach almost 400 million units, Deloitte’s estimate for combined sales of smartphones, tablets and non-PC netbooks is well over 400 million.

Unlike the 2009 netbook phenomenon, where buyers chose machines that were essentially less powerful versions of traditional PCs, the 2011 computing market will be dominated by devices that use different processing chips and operating systems than those used for PCs over the past 30 years.

Deloitte’s view is that traditional PCs will still be the workhorse computing platform for most of the globe in 2011. PC unit sales are expected to rise by more than 15 percent year-over-year, and the global installed base of PCs stands at over 1.5 billion units. At the end of 2011, non-PC computers will still represent only about 25 percent of all computing devices.

However, when looking at the future of computing devices, 2011 may well mark the tipping point as we move from a world of mostly standardized PC-like devices, containing standardized chips and software, to a far more heterogeneous environment.

In 2011, buyers of computing functionality, whether in the enterprise or consumer sector, will face some interesting choices. In this new era where more than half of all new computing devices sold are non-PCs, the ranges of price, performance, form factor and other variable will be at least an order of magnitude wider. Choosing will take longer, and will need to be done more carefully.

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Smartphone Data Consumption Climbs 100% to 350%

The median smart phone user data consumption has increased from 40 MBytes per month to 137 MBytes a month, an increase of 350 percent. The 80th percentile user is using twice as much data as a year ago.

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At the same time, smartphone ownership has roughly doubled in the same time period. So you are looking at a four- to seven-fold increase is data usage.

As a general rule, one could rightly conclude that truly "unlimited" service plans cannot be offered at low prices in such an environment. There is of course an obvious model for users who require such plans: higher prices more akin to business plans.

The data tsunami, and why Sprint increased its data charges - FierceWireless

Will Tablets Depress Mobile Broadband Sales?

It's too early to tell, but one wonders whether tablet sales actually will depress some amount of mobile broadband data plan sales int he short term, even though logic suggests they will increase demand, long term.

It has become routine over the last two years to hear executives at cable and telecom companies point to the sluggish economy and low housing starts as the reason for similarly stubborn consumer resistance to spending more money on some services.

It looks like nothing has changed since the start of 2009. That's significant because it suggests consumers are making deliberate choices in spending on tablets that basically come down to funding tablet purchases by not spending elsewhere in the household budgets. 

It might only be slight issue at the moment, or a near term issue, but one wonders whether a shift to Wi-Fi-using mobile devices is beginning to lessen demand for smartphones, higher-end smartphones and data plans. And, if so, the related question is whether the substitution is just a temporary issue.

Most reports seem to suggest that most iPads, for example, are Wi-Fi units, not 3G-connected. If tablet popularity grows, and at this point it seems to be growing, then more discretionary end user income could be shifted to device purchases and reliance on Wi-Fi, and away from smartphone data plans or PC dongles.

It won't take a user long to figure out that he or she can buy an iPad for about 10 months worth of a 3G mobile data plan costing $60 a month, or an Android tablet for the equivalent of 10 months of smartphone service at $30 a month.

For many users, that will be a trade off that seems logical, since at least half of all iPad use seems to occur at home, where most people have Wi-Fi, while perhaps 10 percent to 25 percent takes place at work, where there often is Wi-Fi. It does not appear that many people actually use their iPads "in transit."

Long term, one suspects tablet ownership will increase appetite for, and use of, mobile broadband services. Ironically, such demand might also lessen appetite for sizable smartphone data plans. Some users might conclude that a Mi-Fi type service, which can supply Wi-Fi for a tablet, smartphone and notebook, all at once, works well enough.

iPhone Passes Blackberry in Global Market Share

Apple has passed Research In Motion in global phone sales. During this year's third quarter, 15.4 million iPhones were shipped globally compared to only 12.4 million Blackberries, the researchers at Strategy Analytics says.

With the shipments, Apple grabbed a 15.4 percent share of the market during the period, while RIM finished well behind with a 12.3 percent share. Nokia still leads with 26.5 percent of the worldwide market.

A major factor contributing to RIM's slipping numbers is its 'limited presence in the high-growth touchscreen segment,' according to Strategy Analytics.

iPhone Passes Blackberry in Global Shipments - PCWorld

Smartphones are taking over our lives - Oct. 19, 2010

By 2015, smartphone ownership will surpass 80 percent in the United States, up from 17 percent of the population today, research firms Frost & Sullivan and Forrester Research estimate.

Worldwide, 1 billion people will own smartphones in 2013, according to a forecast from Informa Telecoms & Media.

Smartphones are taking over our lives

Gartner Says Android to Become No. 2 Worldwide Mobile Operating System in 2010

The worldwide mobile operating system (OS) market will be dominated by Symbian and Android, as the two OSs will account for 59.8 percent of mobile OS sales by 2014, according to Gartner.

Symbian will remain at the top of Gartner's worldwide OS ranking due to Nokia's volume and the push into more mass market price points. However, by the end of the forecast period, the No. 1 spot will be contested with Android, which will be at a very similar share level.

Gartner Says Android to Become No. 2 Worldwide Mobile Operating System in 2010 and Challenge Symbian for No. 1 Position by 2014

Android Leads Smart Phone Sales in 2Q

Makers of Android handsets were among the fastest-growing firms among the top-10 smart phone brands in the second quarter, according to the mobile and wireless research firm iSuppli Corp.

Droid phone specialist HTC Corp. achieved industry-leading growth, with its smart phone shipments rising by a stunning 63.1 percent in the second quarter compared to the first.

On the strength of its Android-based Galaxy line of smart phones, Samsung Electronics posted the second strongest performance, with a 55.6 percent sequential growth.

New Android licensee Sony Ericsson came in fourth in terms of growth, with shipments rising by 15.4 percent. Also, Droid-focused Motorola Inc. ranked fifth, with an increase of 12.5 percent.

Android Becomes Smart Phone Market’s Secret Sauce for Success in Q2

Top Mobile Behaviors Vary by Region

A cross-market analysis of mobile activities in Japan, the U.S. and Europe by comScore shows significant differences among consumers by geography. Mobile users in Japan were the “most connected” of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe. I suspect nobody would be surprised by those findings.

About 59.3 percent of the Japanese users made use of their browsers in June and 42.3 percent accessing applications. Abou percent of mobile users in the U.S. and 25.8 percent in Europe used their mobile browsers, with 31.1 percent in the U.S. and 24.9 percent in Europe using applications.

Europeans were the heaviest text messaging users, with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan. Japanese users exhibited the highest reach in the email category at 54 percent, while consumers in the U.S. were most likely to use instant messaging services on their mobile (17.2 percent).

U.S. mobile users were the heaviest blog and social media users. About 21 percentr of users do so. Some 17 percent of Japanese users do so, while 15 percent of Europeans do so.

Japanese users were most likely to capture photos (63.0 percent) and watch TV/video (22.0 percent) on their mobiles, while Europeans were most likely to listen to music (24.2 percent) and play games (24.1 percent).

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94% of U.S. Workers Stay Connected to Work While on Vacation

All but six percent of users polled by iPass say they stay connected, at least some of the time, to work, even when on vacation, a new survey by iPass has found.

Only 5.9 per cent of workers disconnect from the office while on leave, the study found. About 58 percent report they connect at least some days when on vacation. About 36 percent report they connect at least part of every day when they are on vacation.

For better or worse, most U.S. workers appear to be working at least some of the time when on vacation.

The majority of respondents (53.6 percent) never truly disconnect from technology when on vacation.  For the 46.4 percent of mobile employees that do on occasion disconnect, their reasons were mostly situational, such as being in a location with poor connectivity.

Even while on vacation, 94 percent of mobile employees connect to the Internet, and the majority connect for work, pointing out the crucial role mobile devices now play in work life, the added productivity firms and organizations are gaining, and also the importance business applications have played so far in driving smartphone and mobile broadband adoption using dongles or cards to connect PCs.

Smartphone Statistics

Nielsen reports smartphone sales accounting for 25 percent of the U.S. mobile phone market in Q2 2010, and the firm expects smartphones to become the majority by the end of 2011.

According to figures for 2009 released by Gartner, smartphones accounted for 172.4 million (14 percent) of the 1.211 billion mobile phones sold that year.  In the first quarter of 2010, smartphones represented 54.3 million (17 percent) of the 314.7 million mobile phones sold, a sales increase of 49 percent over the first quarter of  2009.

Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.


http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm

Majority of U.S. Mobile Users Rely on Smartphones, Rather than Feature phones, to Access Mobile Web

Smartphones now have surpassed feature phones as the devices U.S. mobile users rely on to access the mobile Internet, Nielsen reports.

Wi-Fi Access Plays Key Access Role for Apple Devices and Users

In case you were wondering about the growing role played by Wi-Fi access as a way of offloading smartphone traffic from the mobile network, about 24 percent of U.S. traffic in May 2010 used Wi-Fi, with very heavy usage by Apple iPod and iPhone users.

The iPod "Touch," of course, must use Wi-Fi, which accounts for its heavy profile.

AT&T's New Smartphone Plans Could Send iPhone And BlackBerry Sales Through The Roof

AT&T's cheaper tiers of mobile data subscriptions, especially a $15 a month entry-level plan, could boost smartphone sales by making them more affordable to a much bigger market, which in turn should drive bigger unit sales and activations for Apple, Research In Motion, and other companies that sell smartphones at AT&T.

The new plans mean an iPhone becomes a much more affordable option for kids, lower-end users, and basically anyone who was turned off by the requirement to spend a mandatory $30 per month on data access, whether you used it a lot or a little.

AT&T's New Smartphone Plans Could Send iPhone And BlackBerry Sales Through The Roof

How Does iPad Affect Smartphone Browsing?

For people who keep track of statistics such as smartphone operating system market share, device behavior and trends, the iPad and other tablets are going to complicate matters. Should these devices be tracked with smartphones, with PCs, or as a separate category.

Some might argue a tablet is like a smartphone, and should be included in smartphone stats, if the same operating systems are used for both the tablet and smartphone devices. Others will argue that will distort the smartphone data.

So far, it seems iPad usage is someplace between PC and smartphone usage, perhaps suggesting it might be a separate category.

"Among the 14 percent of our iPhone client users who use an iPad, their average session length is 12 percent longer than the average iPod Touch or iPhone users," says Kate Sellers Blatt, iPass director. Some other data suggest iPad owners use the Internet more than they do on their smartphones, but still far less than on their PCs.

Morgan Stanley estimates that iPad browsing activity already is greater than BlackBerry or Android smartphone activity, on a global basis.

If casual and anecdotal evidence is any indicator, most people use their iPads quite heavily in indoor environments, on couches, for example. Mobile devices also are used indoors, sometimes as much as half the time. But there are some indications iPad use is indoors as much as 90 percent of the time.

For the moment, I think it is more useful to consider tablets a separate category from smartphones or PCs, at least for tracking purposes.

Quantcast Blog

U.S. Smartphone Penetration Climbs to 20 Percent

Smartphone penetration in the United States has grown from 11 percent of mobile subscribers in April 2009 to more than 20 percent in April 2010, nearly doubling in just one year. The total number of smartphone subscribers now totals more than 48 million.

The biggest player in the smartphone market remains RIM, with more than 40 percent share of smartphone subscribers. Apple is second with 25 percent share of mobile subscribers, up from 20 percent in April 2009.

Apple’s market share has stabilized at 25 percent in recent months. Google’s Android platform in April 2010 captured 12 percent market share, up from just three percent six months ago. Android is inching closer to the number-three spot currently held by Microsoft at 15 percent, and could overtake Microsoft in a few months.

Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Smartphones (comScore Voices)

iPad Internet Usage Patterns Compared to Smartphone and PC

Normalizing Internet appliance behavior by setting Apple iPhone usage as the baseline, you can see pretty clearly that smartphone web behavior is distinct from PC usage.

So far, iPad usage (page views) is roughly twice what iPhone usage typically is, but less than what people tend to do on either Windows or Macintosh PCs.

Page views aren't the same thing as "bandwidth consumed," but you can see the pattern: desktop usage is heavier than smartphone patterns.

One suspects today's PC dongle user has a usage pattern more similar to an iPad user than a desktop user. Most of us probably think page view and bandwidth usage will intensify over time on every platform, but that the disparity between PC desktop and "phone" behavior will remain.

There likely are some people who view more web pages on their phones than on their desktops. Generally speaking, though, heavier use occurs on a PC, while smartphone usage is much lower, volume-wise.

Annual Smartphone Shipments will Double by 2014

Smartphone shipments will rise 105 percent to 506 million units in 2014 from 246.9 million in 2010, according to researchers at iSuppli Corp. Smartphones have become the fastest-growing segment of the cell phone market with unit shipment growth of 35.5 percent expected in 2010. Overall mobile handsets are expected to grow 11.3 percent.

At the same time,  video-oriented consumer electronics devices equipped with high-bandwidth wireless video interface solutions are surging as well, though from a low base.

Researchers at iSuppli expect the market for video-enabled consumer devices with high-bandwidth wireless video interfaces will grow to more than 85.2 million units by 2014, up from 606,000 units in 2009. By 2014, more than 53 million of these devices will be wireless-video-enabled digital TVs and netbooks or laptops.

Google Indexes Mobile Apps

Sometimes, when you use a smartphone, the best search result is not a web page, it's an application.

That's probably the reason why Google added an OneBox for iPhone and Android apps. If you enter a query that includes keywords like 'download', 'application' or 'app' on an iPhone or on an Android phone, you'll see a list of results from Apple's App Store or from the Android Market. link

As of today, if you go to Google.com on your iPhone or Android-powered device and search for an app, we’ll show special links and content at the top of the search results.

You can tap these links to go directly to the app’s Android Market or iPhone App Store page. You can also get a quick look at some of the app’s basic details including the price, rating, and publisher. These results will appear when your search pertains to a mobile application and relevant, well-rated apps are found.

Google Indexes Mobile Apps

Games, Music, Social Networking, News and Maps Top Smartphone Downloads

About 21 percent of American wireless subscribers had a smartphone in the fourth quarter of 2009, up from 19 percent in the previous quarter and significantly higher than the 14 percent at the end of 2008.

About 14 percent of mobile subscribers have downloaded an app in the last 30 days. Games, music and social networking apps seem to be high on the list for both smartphone and feature phone users.

News and map applications get much higher use by smartphone users.
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