Yes, you can target content on Facebook. But marketers also need to show common sense and good judgment about doing so.
You need to respect people when advertising on social networks, and often, that does not seem to happen.
Showing posts with label social networks. Show all posts
Showing posts with label social networks. Show all posts
Thursday, October 13, 2011
What Irritates People on Facebook
Yes, you can target content on Facebook. But marketers also need to show common sense and good judgment about doing so.
You need to respect people when advertising on social networks, and often, that does not seem to happen.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, November 16, 2007
Email Communication Declining in U.K. Market
Most people would guess that teenagers send more instant or text messages than emails. In the U.K., says ComScore, it is a quantifiable trend. As it turns out, people now are communicating more from within the context of their social networks than using portal-based email. That isn't yet true for business communications, of course. But it stands to reason that personal use of email is for communication with friends and family. And if those people are part of a social network, one doesn't have to go outside the network to send messages. Some day soon, people will launch and receive voice, video and other communications from within the social network as well.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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