Friday, March 25, 2011

Netflix, Redbox Face New Restrictions

Though online video revenues are growing, they still do not approach the revenues studios and content owners earn from sales of DVDs, Blu-ray disks and rentals of content using those physical media. In the interim, studios seem to be concluding they are better off protecting the declining DVD sales business, even to the extent of harming the volume of rental revenues.

Studios seem to be moving to delay availability to Redbox and Netflix more than they have in the past, allowing a greater period of time when consumers will have to buy discs to see new release material, for example.

That is especially true as studios have concluded that Netflix now has gotten too much power in the distribution business. By increasing the length of time new movie and TV series content is available for rental, the content owners hope to arrest the revenue decline in physical media sales, at least for a while.

The overall consumer video business seems to have been declining since about 2004. So far, video offered using pay per view or video on demand, plus online revenue, has not kept pace with the decline in sales of physical media products. See http://ipcarrier.blogspot.com/2011/03/over-top-video-complements-linear-at.html.

Studios are aware of what happened in the music business, where online has not arrested the decline of music sales revenue. See http://ipcarrier.blogspot.com/2011/02/will-video-follow-music.html.

Groupon Appears to Lose Market Share as Competition Grows

Living Social - GrouponGroupon appears to be losing market share in the social shopping market, with LivingSocial gaining enough share to pull even with Groupon, according to an analysis by yipit.

LivingSocial has more than 25 million members, meaning a growing portion of Groupon subscribers are now subscribed to at least one more deal service.

Users who had previously been members of services like DailyCandy, Thrillist, UrbanDaddy, Travelzoo or OpenTable have now started to receive Daily Deals from them as well, the yipit analysis suggests.

LivingSocial’s average revenue per offer is approximately $24,000, while Groupon’s is now $13,000.

Groupon might also be saturating a narrow demographic of young, single-oriented target audience where 68 percent of subscribers between the ages of 18 to 34, while 64 percent of LivingSocial’s is 34 and above. Groupon’s competitors may have a broader appeal as the Daily Deal universe expand beyond young singles, as well.

read more here

Twitter Founder Talks about Analytics, Commerce



"You have to instrument everything," says Jack Dorsey, Twitter founder, and now CEO of Square. "For the first two years of Twitter's life, we were flying blind."

"We had no idea what was going on with the network," says Dorsey. "We had no idea what was going on with the system, with how people were using it. We were making guesses."

At Square, analytics is everything, given Dorsey's view that a next great wave of innovation will aim to affect the 94 percent of all consumer shopping activity that remains offline.

Decades of Turbulence Ahead, Says Paul Saffo

Futurist Paul Saffo predicts decades of turbulence, with huge upside for some firms able to harness the disruption.

For Google Mobile Payments is a Gateway

Google's "Google Checkout" users to pay for goods in the Android marketplace using their cellphones, and now users also can buy virtual and other goods from inside mobile apps as well. But Google is looking at mobile payments in a broader way, as well, not just as a way of buying digital goods inside apps, or buying merchandise online, but also supporting traditional retail payments.

For some in the market, transaction fees are the whole business. But that isn't likely to be the case for Google.

Google's main business is advertising, and that now includes mobile advertising and likely will extend to mobile promotion and social shopping. For Google, mobile payments could help it leverage the "searching" function that often occurs before a person becomes a "shopper." A direct tie to the "purchasing" function might allow Google to craft new advertising and promotion services, occurring before a sale, in the search phase, while shopping, while checking out, or after the sale.

Mobile payment data also could allow Google to tailor all of its targeted ad techniques with greater richness, and provide key signals about which targeted promotions should be offered to classes of shoppers or individual shoppers, assuming there is an opt-in program. If you know what a person buys, it is easy to figure out what sorts of coupons and loyalty programs should be offered to shoppers in general, or classes of shoppers.


Google plans a major test in New York, San Francisco, and possibly in plans to start testing a mobile-payment service at stores in New York and San Francisco. But some say Google also will be testing in Los Angeles, Chicago and Washington, D.C.

As reported, VeriFone Systems will provide terminals in San Francisco and New York.  ViVOtech Inc. will provide terminals in Los Angeles, Chicago and Washington, D.C.

Alcatel-Lucent Ventures on Mobile Payment Challenges

 Brian Stout, Alcatel-Lucent Director, Alcatel-Lucent Ventures, talks about the challenges of offering a mobile payments solution. 


"It really is about consumer adoption," says Stout. "How do you replace the leather wallet?" As simple a question as that might be, the answers are complex because the existing business already is complex, and might be disrupted if a mobile can displace a credit card or debit card.


Mobile operators, merchants and banks all have customer relationships, but who owns the customer in a mobile payments context?  And make no mistake: changing the status quo is really key. Mobile operators want to lower churn and get revenue from non-traditional means. Merchants want loyalty. 


"Our vision is that you have to create value beyond payment," says Stout. And the whole business has to get to critical mass as well. 



Beyond payment, there are other values. Can you replace library cards and other information vehicles? Mobile payment systems will  have to integrate with existing back office and customer care systems; support multiple stored-value accounts;  cash, loyalty points, coupons and other offers. 


Digital signage apps also are part of the ecosystem, says Stout. Advertising, location services, voice and social media also will be part of the solution. 

Mobile Shopping: Before, During, and After a Sale

It might be easy to miss the full extent of the growing role mobile devices are playing in the "shopping" process because so much attention is rightly focused on mobile payment or social shopping (Groupon, LivingSocial). In the former case you have the actual payment transaction, in the latter case the inducement to buy something.

The more subtle roles are played as people first become "searchers" before they become shoppers, looking for information first, before the intention to buy something has surfaced. To the extent that involves mobile search, recommendations and so forth, mobile as a venue for advertising and marketing is the issue.

Then, as searchers shift to the "shopping" mode, direction, location and mapping move to the fore. Then mobiles get used inside retail outlets for comparison information, further detail on products and possibly, exposure to any offers that might be current.

The point is that the ways people use their mobile devices before they get to a store is part of the shopping process, and creates business potential for different entities in different parts of the mobile ecosystem. Once a product is purchased there are other ways mobile can be used for supporting customer service, creating social reviews or supporting repeat behavior.

Mobile payments and social shopping are only two of the salient ways mobile is used in the shopping process, and only part of the ecosystem of activity growing up around mobiles.

Social Shopping $4 Billion in 2015

U.S. consumer spending on deal-a-day offers, social shopping, mobile coupon services such as Groupon or LivingSocial, will grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate, according to BIA/Kelsey.

But it also is possible the market could grow faster, to as much as $6.1 billion by 2015 (47.4 percent CAGR), while a very conservative outlook pegs the space at $2.1 billion (19.7 percent CAGR).

Thursday, March 24, 2011

SMB Market a New Battleground for Local, Online, Mobile Spending


Local media companies now are focusing on small local businesses for revenue growth. Companies like Groupon went from zero to more than $400 million in a year’s time just by targeting smaller businesses, for example.

A Borrell Associates survey of 2,872 small and medium size businesses found that they plan to increase their ad budgets 4.5 percent in 2011, but their online budgets 29 percent. The biggest gainers: email and social media advertising, including spending on their own websites.

Nexus S for Sprint 4G Network

Google Voice Works With Virtually all Sprint Handsets

HTC "Flyer" Tablet

Tablets now are available in form factors ranging from five inches to about 10 inches. The new HTC "Flyer" is a seven-inch device. http://news.yahoo.com/s/digitaltrends/20110324/tc_digitaltrends/handsonwiththehtcflyersprintevoview4gauseful7inchtablet?utm_source=twitterfeed&utm_medium=twitter

Google Voice Integration with Sprint Smartphones

Can a Tablet Replace a Smartphone?

Most people rationally consider a tablet a replacement for a PC of some sort, typically a notebook or netbook. But it has been noted in some cases that some users might consider a tablet a replacement for a smart phone. As odd as that might sound, consider a case where a traveling worker carriers two mobiles and a notebook, and possible a Kindle and iPod as well. That's a lot of screens.

The typical user probably would choose the smart phone for the "go everywhere" device, it is safe to say. And it would take a special set of circumstances to create conditions where that assumption could be challenged. A five-inch tablet with full voice and text messaging support is the perhaps-obvious example. So far, such a device does not exist. But five-inch tablets are available. read more here

But some do suggest that carrying a tablet everywhere is a real option. read more here, for example. It isn't the most-logical combination of devices, but consider a situation where user carries a simple feature phone for voice and text, and no smartphone, using the tablet as the connected Internet device.

The not hard to understand scenario is smartphone plus tablet, though. So far, there does not seem to be much evidence that the tablet generally is a replacement for anything but a notebook or netbook. Still, there are lots of substitutions some users will find reasonable.

Lots of business users carry mobile broadband dongles. A smartphone can in many cases displace the dongle. A traveling user might then find that the amount of time the smartphone is used as a Wi-Fi hotspot vastly outstrips the amount of time the device is used as a phone. Still, the advantage of the smartphone is its versatility, functioning as the voice and texting platform, GPS device when out of town and the personal Wi-Fi hotspot. Whether the second device is a tablet or notebook depends on the type of work the traveling worker does.

Content consumers who just need web access and email can easily do with a tablet. Content creators will find a notebook a better choice. So far, at least, the tablet does not seem to be a substitute for a smartphone.

In-App Buying is One Way Free Android Apps Can Earn Revenue

Google says it will be launching in-app billing in the last week of March, 2011, allowing developers to monetize their products by selling more chapters, episodes levels or virtual goods from inside the application. Previously, the only other way to monetize on Android was to sell an application. But that has been a problem for developers of "free apps." The new in-app billing creates a new path to revenue. http://android-developers.blogspot.com/2011/03/in-app-billing-on-android-market-ready.html

Is Private Equity "Good" for the Housing Market?

Even many who support allowing market forces to work might question whether private equity involvement in the U.S. housing market “has bee...