If you are active as an investor, you've had to spend at least some time evaluating where and how to participate in artificial intelligence: what to buy, what to avoid, and your reasons for doing so. And some of the implications are a bit startling for our thinking about computing-related hardware and software.
Generative AI might turn some computing “principles” upside down, while sustaining others. We have in recent decades seen software produce more value than hardware. In place of asset-light software, we might see value created in greater amounts by capital-intensive physical infrastructure.
Examples might include compute “as a service” providers; power providers; fiber networks and cooling solution providers. Returns might flow to a smaller number of suppliers able to afford the huge investments in capital-intensive, long-lived physical facilities underpinning AI compute operations.
Asset-light software might produce less value. Contrary to the recent “software eats the world” model, AI rewards scale and capital access.
And where value has been created by asset-light, fast-moving small teams, AI should favor larger providers with enough scale to navigate markets that are highly-regulated.
Regulatory compliance and trust barriers will tend to protect incumbents with scale.
Likewise, we might see a shift in acquisition value. Where merger and acquisition activity recently has been about “acquiring talent,” AI might force something of a shift to “acquiring assets.”
That might include sources of proprietary data, distribution capabilities and relationships or compute infrastructure and energy resources, rather than teams of people. So the “aqui-hire” strategy might have to be revised.
On the other hand, generative AI might support the current value of “distribution” or direct customer relationships. Much as distribution became more important once the cost of creating content dropped (social or legacy media), so, as content creation increasingly has a marginal cost of production near zero,
audience control captures value.
Much of the impact of computerization in general, and AI in specific, has been to emphasize value creation underpinned by scarcity, on one hand, and by scale on the other hand. This sort of “high and low” or “barbell” source of value squeezes out the middle (good but not great; too much labor to fully automate, not enough brand equity to command premium pricing).
But, in some cases, the changes will be dramatic. Where business strategy, until recently, was to “move up the stack” from lower levels to higher, the reverse could happen, in some instances.
Value and competitive moats might be created “down the stack” in infrastructure, rather than “up the stack” in apps. “Asset ownership” might produce more value than “asset-light” business models.
Value also might hinge, in some cases, on better applied judgment (figuring out the better models, sources of value and sources of scarcity (data, distribution, regulatory barriers). In at least some cases, that might mean a revenue model based on outcomes or performance.
Industry | Value Chain Role | Judgment Being Scaled | Why It Wins | Likely Monetization |
Professional services (legal, accounting, consulting) | Senior advisory / opinion layer | Risk tradeoffs, precedent weighting, strategic advice | Execution automates; clients still pay for responsibility | Outcome fees, retainers, premium advisory |
Healthcare | Diagnostics , treatment planning | Pattern recognition + clinical judgment | AI assists, but liability and trust anchor value | Per-decision, subscription to clinicians |
Finance / Investing | Portfolio construction, risk oversight | Capital allocation under uncertainty | Alpha = judgment, not data volume | Assets under management fees, performance fees |
Insurance | Underwriting, pricing | Risk selection and exclusion | Better judgment = structural margin advantage | Loss-ratio-driven profits |
Cybersecurity | Threat prioritization , response | Signal vs noise discrimination | Attack volume explodes; prioritization is scarce | Platform + premium response services |
Media, content | Editorial direction / curation | What matters, what to ignore | Abundance makes selection valuable | Subscriptions, sponsorships |
Education | Curriculum design, assessment | What to learn, in what order, and why | Content cheap; sequencing is hard | Tuition, cohort-based pricing |
Supply chain, logistics | Network design, exception handling | Tradeoffs between cost, speed, resilience | Automation fails at edge cases | Optimization-based pricing |
Enterprise IT | Architecture, systems integration | Tradeoffs across cost, security, flexibility | Complexity increases with AI | Long-term contracts |
Telecom / connectivity | Network planning, traffic engineering | Capacity allocation under uncertainty | AI drives demand volatility | Regulated or contract pricing |
Energy, utilities | Grid management, load balancing | Reliability vs cost vs emissions | Errors are catastrophic | Regulated returns |
Marketing, growth | Strategy, budget allocation | Channel mix, attribution judgment | Content automates; spend decisions don’t | Performance-based fees |
E-commerce, retail | Merchandising, pricing strategy | Demand forecasting, margin tradeoffs | SKU explosion increases complexity | Margin expansion |
Manufacturing | Process optimization, quality control | Yield vs throughput tradeoffs | AI reduces waste; judgment prevents failure | Cost savings share |
Real estate, infrastructure | Capital allocation , siting | Location and timing decisions | Long-lived assets amplify good judgment | Asset appreciation |
Regulatory, compliance | Policy interpretation, enforcement | Ambiguity resolution | Rules expand faster than clarity | Subscription + advisory |