78% of Tablets to Ship with 3G or 4G in 2015?

By 2015, about 78 percent of tablets will ship to retailers with an embedded 3G or 4G modem, according to In-Stat. That doesn't mean consumers will activate the connections, of course, but does suggest the potential for access subscriptions.

In-Stat - Press Releases

Best Buy to Support "Shopkick" Location Based Service

Starting May 22nd, 2011, Best Buy customers using the "Shopkick" mobile app on their Androids or iPhones will be rewarded with "kicks" currency when they walk into any of the almost 1,300 Best Buy stores.

Shopkick is a rewards program and place-based marketing service that automatically rewards users for entering stores such as Target, Best Buy, Macy's, American Eagle, Sports Authority, Crate&Barrel, West Elm and Wet Seal, in 80 major markets, or for eating at restaurants, for example.

Retail partners get a promotion vehicle, as offers and promotions are supplied to each user depending on where they are. Users get extra "kicks" by scanning barcodes of featured products, for example.

The Shopkick app works in combination with a supplementary signal shopkick broadcasts within the store, that is more accurate than either cell phone radio signals or even GPS. The inaudible sound verifys that a user is in the store, and rewards him or her with Shopkicks currency.



https://market.android.com/details?id=com.shopkick.app&feature=search_result

Email Leads to Most Shopping Cart Purchases

At the shopping cart, email represents more than half of the traffic (57 percent), while direct traffic contributes 18 percent and display advertising is a meager 1.7 percent, says SeeWhy. Given those numbers, it is not surprising that 67 percent of conversions came from email and 24 percent direct to the website.

Those findings came from a study of 60,000 completed e-commerce transactions across multiple sites in February 2011. You might wonder why those results are found, given the wide range of existing channels. 

SeeWhy says that customers that are familiar with the brand, having previously purchased or signed up for emails, are the best source of traffic for conversions when you email them. Direct traffic conversions might be explained by the suggestion that customers that enter the site directly already have done all their shopping research, and are about to make a purchase.The other caveat is that attributing a sale to the last channel used can be misleading, as one doesn't know all the preceding contacts a prospect has had with a brand.

Is Your Website a Bucket or a Sieve?

Verizon: No 3G Handoff for 4G Calls

Verizon Wireless does not plan to let voice calls placed over its LTE network roam on to its CDMA network when it introduces voice over LTE (VoLTE) smartphones next year. "VoLTE will not hand down to 1X," Verizon Wireless product development executive Marjorie Hsu said. 1X is Verizon's 3G network air interface.

That limitation will be a negative for some potential LTE users, at least up to about 2013, when Verizon expects to have its LTE footprint identical in coverage to its current 3G footprint by then.

But the decision does point out the issues of making a transition from one air interface to another. Verizon could handle the handoffs, but only at the cost of increased complexity.

Verizon: No 3G Handoff for VoLTE Calls | Wireless Week

3 Tablet Games for Cats

Nestle Purina's pet nutrition brand Friskies launched three HTML5- based web games for cats this week, designed for use on tablets and other touchscreen devices.

According to Friskies, the games, called Cat Fishing, Tasty Treasures Hunt, and Party Mix-Up, have been researched and tested to appeal to cats' presumably discerning taste in mobile entertainment. Accessible at Gameforcats.com, the games involve the player tapping moving objects as they maneuver about the screen, including fish and other animals, as well as Friskies products. Cats that use Facebook are also prompted to join discussion around the brand there. Indeed, there's a Facebook call-to-action on the home screen for all three games.

Though the demos of the games on the Friskies site all appear on iPad devices, the experiences are built entirely in HTML5, making them functional on almost any device or browser that supports the technology, such as Android tablets and smartphones.

http://www.friskies.com/Today-We-Play

Line of Business Execs Frequently Buy SaaS Services in Enterprise

A Forrester Research survey of 1,000 firms in North America and Europe recently found that 23 percent of firms use software as a service, with 11 percent of these respondents indicating that they are expanding usage. An additional eight percent planned to implement SaaS within a year’s time frame.

The greatest SaaS usage is in horizontal business process areas, such as customer relationship management or human relations, says Liz Herbert, Forrester Research analyst. But sales automation, customer support, recruiting and performance management in the cloud also are being used in a SaaS mode.

Lots of Marketing Statistics

100 Awesome Marketing Stats, Charts and Graphs

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Geosocial Business Hinges on Mobile Devices

If you look at this graphic, mobile devices are at the center, the applications enabled by mobile devices are orbiting.

That neatly illustrates the issue mobile service providers face. They are fundamental to the ecosystem, but it is the devices at the center, not so much the connectivity, though connections also are essential.

That observation also applies to direct revenue models.

Ghana, Kenya, Philippines, Tanzania Top Mobile Banking Countries in Developing World

Ghana, Kenya, the Philippines and Tanzania have achieved mobile banking adoption rates above 10 percent of their population, according to the World Economic Forum.

Scale in mobile financial services is missing: World Economic Forum

BilltoMobile Launches Global Carrier Billing

BilltoMobile, the leading provider of carrier billed payments for online purchases in the United States, is launching its BilltoMobile payment service globally, offering U.S.-based online digital goods and services merchants the ability to process web purchases on 200 carriers in more than 60 countries.

BilltoMobile says it is the leading e-commerce mobile payments platform in the U.S., and is contracted with the top three U.S. carriers (Verizon Wireless, AT&T and Sprint) for its "Direct Carrier Billing" service.

BilltoMobile merchants now have access to more than 200 mobile operators and billions of mobile subscribers in the EU, Asia and South America. The new global service offering will launch next month.

BilltoMobile Launching Global Mobile Payments Offering Covering 200 Carriers in More Than 60 Countries

Liberty Media offers $1 billion for Barnes & Noble

Liberty Media has offered $17 per share to buy all of Barnes & Noble.

The company, which operates 720 bookstores, as well as a chain of college campus stores, might seem an unlikely fit for Liberty Media, an owner of video content networks. But sometimes one has to look under rocks to find diamonds, Liberty Media seems to think.

Liberty Media might see the value in the Nook reader and the app store, as well as the potential for online commerce. In that view, the bookstores are just a way to generate cash flow, while the strategic assets are the online commerce and apps capability, plus the Nook.

Liberty Media offers $1 billion for Barnes & Noble | Reuters

Can Telcos Build a Transaction Business Out of Their Platform?

As telco executives continue to look for significant revenue opportunities, they seem to have latched onto mobile commerce, payments and transactions as a logical possible business.

In fact, say analysts at Telco 2.0, seven questions can be answered by mobile network operators, and each answer can contribute to one or more revenue streams.


It also is worth noting that other application or device providers will be able to answer some, and in some cases, many of the same questions, though. 


That’s why Facebook, Google, Apple, Amazon and PayPal already are getting ready for their own transaction services and applications.



Still, the ability to answer questions still might prove the foundation for new transaction-based businesses. Among the key questions are:



Who are you?
Where are you?
How are you?
Do you have credit?
How can we reach you? Operators not only can reach you via their own communications services, but often can associate together multiple addresses or identifiers.
Who do you know?
Any questions?



http://www.telco2.net/blog/2008/03/telcos_future_in_seven_questio.html

Imagining a Whole Business as a Transaction Processing Platform

Amazon.com: the Hidden Empire

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Amazon is a transaction machine. Some would argue that's what retail service providers all day long, only the transactions are call detail records. Hence the interest in mobile payments and commerce. The big issue will be ability to scale and offer very-attractive processing costs for partners. That has not typically been the case for telco billing.

Consumers Ready for Mobile Wallet, MasterCard Says

Consumers are now ready to use  their smart phones as mobile wallets, according to a new survey by MasterCard Worldwide. The study, conducted by Kelton Research, shows 62 percent of Americans who use a mobile phone would be open to using their device to make purchases wherever their errands may take them.

Younger users are expected to take the lead, as 18 to 34 year-olds are particularly ready to use mobiles for commerce, payments and credential storage.

According to the study, 63 percent of 18 to 34 year olds would be at ease using mobile phones to make purchases, compared to 37 percent of  those age 35 or older.

Between 2009 and 2010, respondents showed a 67 percent increase in the number of purchases made with their mobile phones.

As the mobile wallet goes mainstream, gender will play a role in how it’s perceived and used.  While men see their phones as functional necessities, women take a more personal approach to their mobile devices.

More men than women (51 percent vs. 40 percent) who have a mobile phone would be at ease using it to make purchases.

Despite reliance on mobile devices and general consumer readiness for mobile payments, the survey revealed that overall safety is a significant comfort factor in the decision to pay by phone. Some 62 percent of respondents said they need confirmation that their personal information is safe in order to be comfortable making a transaction, underscoring trust and privacy as paramount factors in changing payment behaviors.

http://newsroom.mastercard.com/press-releases/mastercard-survey-finds-consumers-particularly-trend-setting-18-34-year-olds-have-sights-set-on-mobile-phone-payments/

96% of Social Media Messages Embed or Link to Content

About 96 percent of the social media sharing that happens online is of content, a study by AOL and Nielsen Online 10,000 social media messages suggests.

About 60 percent of social media messages consist of links to published content, while 36 percent of shares were of content directly embedded into the messages. Only about four percent of social media messages contained links to URLs for brands or corporate websites. As its name suggests, social media really are a form of media.

60% of Social Media Messages are Links to Published Content

Enterprises Will Need Less Office Space in Future, More Remote Communications

“The future of work will involve organizations moving toward a more flexible work model where employees will be allowed to buy their own office space, according to Regus, a provider of flexible workspaces, and consultancy Unwired.

Regus and Unwired surveyed 600 enterprise executives from around the world and found that 60 percent of survey respondents forecast a decrease in the need for office space in the future, with seven percent predicting an increase in space required. About 51 percent indicated that the office will become a place for occasional use.

“As the utilization of an office today is typically only 45 percent, empty desks no longer make sense in a world where mobility and agility will become accepted by people as the most effective and sustainable way of working,” says Philip Ross, Chief Executive Officer, Unwired.

About  59 percent of respondents said they no longer struggle to work effectively outside the workplace. On the other hand, just 12 percent of people would like to work from home.

Fully 64 percent of respondents believe the ideal commute to work is under 20 minutes and 25 percent want less than a 10 minute commute. Currently, 32 percent of respondents that work for large organizations spend 41 minutes to an hour commuting every day and 27 percent spend over an hour.

About 71 percent of those surveyed believe that younger workers, the millennials and the generation still at school, will be more accepting of virtual working and reject the traditional office.

http://www.regus.presscentre.com/Press-Releases/REGUS-AND-UNWIRED-LAUNCH-GLOBAL-WORKPLACE-REPORT-2242.aspx

The Future of Media: Brands Are Publishers Now

High-end group shopping service Gilt Groupe has just launched its own cooking magazine.

The Gilt Groupe offering, which is called "Gilt Taste," is interesting in part because it is targeted at a very specific market: namely, the high-end food afficionado. It looks and reads like a high-quality food or recipe-based magazine that might come from a regular publisher, but it is obviously designed to help promote offers from the Gilt Groupe (which recently closed a $138-million financing that values the company at $1 billion).

It’s more than just a catalog, however, as Gilt hired the former editor of Gourmet magazine to run it, and it clearly wants to be the equal of any traditional food magazine.

The Future of Media: Brands Are Publishers Now Too

Verizon Hints at Possible Family Plan for Mobile Data

Verizon Communications CFO Fran Shammo says a shift to data "family plans" is “inevitable,” but didn’t say when it might happen.

“I think it’s safe to assume that at some point you are going to have mega-plans (for data) and people are going to share that mega-plan based on the number of devices within their family,” Shammo said. “That’s just a logical progression.”

Family calling plans have long been an an industry standard for voice services and texting, allowing people on the same contract to share a bucket of minutes or messages.

Some might also suggest there eventually will be data plans that combine a mix of landline broadband access and mobile access as well.

Verizon Hints at Possible Family Plan for Mobile Data

Isis Says It Will be a "Delivery Engine"

Isis, the mobile payments venture owned by AT&T, Verizon Wireless and T-Mobile USA, now says it will be a “delivery engine” for banks and payment networks to provision and manage their applications on NFC phones.

Isis also said it will serve as a distribution channel for merchants and consumer product companies for their digital coupons, loyalty programs and other offers.

Isis expects to charge fees to the banks and payment service providers for managing their applications on the carriers’ SIM cards or other secure chips that the telcos control on the phones.

Isis would also take a small fee when it delivers a coupon or enables consumers to receive advertising or other offers on their phones, Hughes said.

Instead of creating a new retail payments brand and back office, Isis now appears to be setting out to be a social shopping platform and ad network.

Much hinges on ability to retain control of the credentials management process, though. Carriers obviously would like that process to center on the mobile handset subscriber information module. Handset manufacturers want to control the process themselves.

Without Own Payment Service, Isis Recasts Itself as ‘Delivery Engine’

Citi and MasterCard to Launch NFC Payment on Google’s Nexus S

Citigroup and MasterCard Worldwide will soon announce a near field communication mobile payment service with Google, NFC Times reports. Citi reportedly will issue a prepaid MasterCard PayPass application to be loaded onto Google’s Nexus S and perhaps other Android phones.

The initiative will put the Citi-issued PayPass application inside Google’s new mobile wallet, where it will be stored on the embedded secure chip in the Nexus S.

Google is expected to have overall control of the secure chip. That particular choice is an area of contention between mobile service providers and handset manufacturers, each of which want to control the credentials loading process.

Large U.S.-based processor and merchant acquirer First Data will also work on the project, including providing trusted service management. The actual launch of service might not happen until next fall.

Citi and MasterCard to Launch NFC Payment on Google’s Nexus S