Why Mobile is a Better Business than Wireline or Internet

From a service provider's point of view, the Internet has proven to be an important driver of new service revenue in the form of broadband access and dial-up access, in its day. So far, though, mobile data has been a far-better business, despite moves toward openness that will render much wireless data a business uncomfortably similar to wired data (access dominated revenues, in other words).

The reason is that mobile services have been much more a walled garden that the Internet has been, so customers have gotten used to the idea that applications cost money in a mobile context where equivalents might not, in a broader Internet context.

”It’s not lost on mobile users that they still pay for almost everything on mobile,” says John du Pre Gauntt, eMarketer senior analyst.

Analysts at Telephia, now a part of Nielsen Mobile, point out that a typical monthly charge for location-based services in $9.23. Music services might add $4.99 while weather services might cost $2.82.

That's likely to change as more users switch to smart phones with Web browsing capabilities, though. It's hard to see many people paying for general purpose weather, sports, news or map-related information when they can just pull that information from their mobile browsers.

Fuze: Mobile Video Collaboration

Fuze is CallWave's new mobile-centric collaboration service, browser-based and featuring what it calls "high-definition synchronized video collaboration". Fuze offers what CallWave calls "a sophisticated audio/video collaboration experience with remote access from any computer and from 3G or Wi-Fi enabled phones."

Fuze participants can use Skype as well as landline or mobile phones when participating in conferences.

The service also allows 3G or Wi-Fi connected users to view business documents like PowerPoint and videos as part of a conference call.

Additional services include high-definition audio conferencing, collaboration, voice-to-text transcription, local and long distance calling, Internet fax, visual voicemail, text and instant messaging. Many of the applications and services on an a la carte basis.

Get ready for lots of mobile-related news: CTIA is coming.

Growing Interest in Mobile Transactions

A new Harris Interactive study suggests 25 percent of users with mobile Internet access now use their devices to buy goods and services online with a credit card, and nearly one in five saying they would like to someday use cell phones as a "mobile wallet," where charges would be billed directly to their mobile accounts.

In addition, ten percent of the survey participants said they would consider wire transfers and stock trading via their mobile phones.

About 16 percent of mobile phone subscribers already use mobile banking services, with 60 percent of these people using the services at least once a week, Harris Interactive says.

About 35 percent of respondents say they are "open" to checking bank account balances and transferring funds using their mobile devices. A third of those surveyed also said they would like to receive text message alerts from their financial institutions.

The survey also found that smart phone users exhibit this behavior more than other mobile users, but that finding doesn't mean much. By definition, smart phones can access the Web, and smart phone users are more likely to buy data plans.

Still, the new survey simply indicates that mobile banking and other transaction services are slowly gaining awareness and usage.

Cox Mobile Broadband?

In the recent U.S. 700 Mhz auctions, Cox Communications won 14 Block A and eight Block B licenses in areas where it also has cable TV systems. Cox hasn't said what it might do with those assets, but the most logical choice are local mobile broadband networks that allow Cox customers to unify fixed and wireless mobility access, at least within a metro area.

Long term, it remains to be seen how effective such combined access will prove to be, compared to services that additionally add national access.

There is at least some evidence most consumers do not value mobile broadband all that highly, when they already have fixed broadband. And lots of users who do value mobile broadband are business travelers who really need national access, and in some cases international access that Cox won't be able to provide.

NTT, AT&T Join Undersea Cable Group

The Trans-Pacific Express Consortium has signed two new members, AT&T and NTT Communications, says CommsDay reporter Tony Chan. The two new consortium members join Verizon Business, China Telecom, China Netcom, China Unicom, Chunghwa Telecom and Korea Telecom as members of the TPE consortium.

As a result of its joining the TPE consortium, at&t now has access to two out of three major trans-Pacific cables being built. The company also is part of the Asia-America Gateway system linking South Asia to the United States.

The current trans-Pacific capacity market is dominated by two operators, Tata Communications, who owns the TGN-Pacific, and Pacific Crossing.

As has been the case within the U.S. long-haul market, there is growing discussion of the wisdom of fiber swaps, capacity swaps and other mechanisms such as participation in multiple new undersea cable consortia as a way of enhancing network reliability.

Within the U.S. market, for example, carriers gain a measure of addtional security simply by swapping fibers, wavelengths and capacity on their backbones.

To a certain extent, that same sort of thinking is partly driving undersea consortium participation as well.

IPTV: Signs of Changing Behavior, Maybe

There's some important new evidence that U.K. customers who change to IPTV from conventional terrestrial TV do change their behavior in ways that boost average revenue per user, say researchers at Point Topic.

There's countervailing evidence that U.S. consumers are not so inclined.

The ability to time shift TV viewing often leads to customers using pay-per-view as well, Point Topic says.

For example, one top-ten operator has found that around a third of its IPTV subscribers buy three or four pay-per-view items per month. Since the implication is that this exceeds the buy rate for non-IPTV users, there is some potential lift in average revenue per user.

High definition TV is the other potential behavioral change. Subscribers may be willing to pay more for HDTV than for standard-definition programming, again with positive ARPU impact.

ABI Research, on other hand, does not find that U.S. consumers are changing their on-demand habits.

About 66 percent of respondents say they subscribe to some form of pay-TV service, and of those, 60 percent receive at least one additional service (telephone, Internet) from their provider.

However, only 54 percent of respondents declared themselves satisfied overall with their providers: pricing and customer service are the biggest sources of discontent.

About 41 percent of TV owners have a high-definition TV, but surprisingly, only 56 percent of this group subscribe to a HDTV service package.

A substantial 45 percent of viewers say they use pay-per-view, but not often: most do so just once a month or less.

Generally, interest in “next generation” TV services is low (although greater in younger viewers), with the one exception being the ability to move content sourced from the Internet from the PC to the TV.

New Google White Spaces Proposal

Google now is proposing a new way of avoiding over-the-air interference for devices it and othe companies propose be run on vacated TV frequencies.

Google has told the the Federal Communications Commission it can produce an enhanced system to prevent interference between unlicensed devices operating in slices of local spectrum not used by over-the-air TV broadcasters, and licensed broadcasters actually operational in a local market.

According to dailywireless.org, that could mean 22 to 44 6-MHz slices of spectrum in markets as large as Los Angeles or as small as Juneau, Ak.

The FCC currently is testing equipment to see if, in fact, white space spectrum can be used by low-power data devices without causing interference to television broadcasts on adjacent or non-adjacent frequencies.

Supporters of the "white space" initiative include Dell, Intel Corp, Hewlett-Packard Co. and Philips Electronics and Google.

The idea, as you might guess, is opposed by U.S. broadcasters and makers of wireless microphones, who fear the devices would cause interference.

If means can be found to identify and avoid interference, many megahertz of new spectrum with high ability to penetrate walls and buildings will be available for end user devices and signal trunking, presumably. If it can be shown that equipment can operate without interference, then application and device manufacturers will have a brand new play field upon which to operate.

Some fairly sophisticated technology will have to be developed, though, as the available white space will vary from geographic place to place. So the radios will have to be power sensing, power limiting and frequency agile.

After getting "open network" provisions adopted for C block 700-MHz networks, and then as a corollary getting Verizon and at&t more committed to similar "open networks," now Google is pushing the federal policy community to open up other significant chunks of unused spectrum for unlicensed use by any devices or services able to operate in interference-free fashion.

About which we must simply note that between them, on some levels, Apple and Google are having more impact on wireless innovation than just about everybody else put together.