A new Harris Interactive study suggests 25 percent of users with mobile Internet access now use their devices to buy goods and services online with a credit card, and nearly one in five saying they would like to someday use cell phones as a "mobile wallet," where charges would be billed directly to their mobile accounts.
In addition, ten percent of the survey participants said they would consider wire transfers and stock trading via their mobile phones.
About 16 percent of mobile phone subscribers already use mobile banking services, with 60 percent of these people using the services at least once a week, Harris Interactive says.
About 35 percent of respondents say they are "open" to checking bank account balances and transferring funds using their mobile devices. A third of those surveyed also said they would like to receive text message alerts from their financial institutions.
The survey also found that smart phone users exhibit this behavior more than other mobile users, but that finding doesn't mean much. By definition, smart phones can access the Web, and smart phone users are more likely to buy data plans.
Still, the new survey simply indicates that mobile banking and other transaction services are slowly gaining awareness and usage.
Thursday, March 27, 2008
Growing Interest in Mobile Transactions
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
What Declining Industry Can Afford to Alienate Half its Customers?
Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Is there a relationship between screen size and data consumption? One might think the answer clearly is “yes,” based on the difference bet...
No comments:
Post a Comment