Tuesday, June 3, 2008

Want 2 Hours Free Wi-Fi at Starbucks?

Buy a $5 gift card, or by enter your personal information in the company's database for a rewards program. Starbuckswill give you 2 hours of free Wi-Fi.


40% GPS Mobile Device Growth Through 2012

Worldwide shipments of GPS-integrated mobile devices will grow at an annualized rate of nearly 40 percent over the next five years, reaching 834 million units in 2012, according to Parks Associates.

Mobile handsets and smartphones will constitute the majority of shipments up to 2012, but personal navigation devices will remain the most widely used and preferred navigation choice in the next three years, says Harry Wang, Parks Associates senior analyst.

“GPS will come to your mobile handset as a standard feature, but mobile carriers are still a couple of years away from turning GPS into a money-making, mass-market feature,” Wang says. Currently, consumers prefer PNDs thanks to the combination of a bigger screen, more versatile functions, and growing affordability.

Email Still Preferred for Communications with Businesses

No question: when it comes to interacting with a business or friends, email rules. An Ipsos survey recently found that 67 percent of consumers prefer email as a primary method of communications in their personal and business capacities, and 65 percent say they will continue to prefer email in the future.

Consumer opinion of the future importance of email registered far above future expectations for video conferencing (19 percent), instant messaging (17 percent), SMS text messages (12 percent) and Web meetings (12 percent).

Significantly, 65 percent of the demographic between the ages of 18 to 34 expect to favor email to communicate with businesses in five years. That makes sense: a retailer is not likely to be found on a "buddy" list. Nor are most major retailers likely to rush to publish such customer service "buddy" lists so consumers can contact them that way.

Craigslist Blocks VoIP

Craigslist.org does have a problem with spam. In its attempts to defeat spam, though, it also now seems to be blocking attempts by legitimate VoIP number users to authenticate the ads they want to place on Craigslist, reports Cory Andrews of VoIP Insider.

Craiglist apparently uses a telephone verification process that places an automated outbound call to a user placing a classified ad in certain categories.

The problem is that Craigslist is categorically blocking legitimate VoIP and Pre-paid cellular users from authenticating themselves.

The call delivers a unique code using text to speech, which is then used by the poster to authenticate the ad they are placing.

Craig’s uses a third party service, ReduceFraud.com, to screen out VoIP and Pre-paid cellular numbers, and will not deliver an automated verification call to VoIP numbers.

How do they check? "They check the DID number to see who owns the NPA NXX X number block, and if the DID number is owned by Level 3 Communications, they classify it as VoIP," says Andrews.

ReduceFraud.com is owned and operated by a California firm Telecentrex, who offers its own hosted VoIP service.

Monday, June 2, 2008

Consumers Pulling Back

The percentage of consumers who feel we are in tough times or a recession has increased since April, according to a monthly survey by The NPD Group, Inc.

In May, 58 percent of consumers said we are in a recession, compared to 55 percent in April.

What’s more, consumers are not only less optimistic about the economy, they are beginning to change their behavior in response.

How are consumers reacting? The survey respondents said they are planning to spend less on things like apparel and footwear. And with vacation season approaching, 49 percent of consumers said they plan to cut back on leisure travel.

“Consumers are finally starting to react to the price of gas and other rising costs and are shifting shopping intentions,” says NPD chief industry expert Marshal Cohen.

Channel Conflict Growing in Video Business

There's always some tension between the economic interests of content owners and distributors of that content. Cable operators make their money one way; programmers another. So when Time Warner Cable CEO fires off a warning, that's just part of growing tensions in the video entertainment ecosystem.

"There is a model today for financing TV programming where the cable networks rely on subscription revenue as well as advertising revenue," says Britt. "As cable companies, we are in effect retailers; we buy programming wholesale, we put it in a package, and we sell it to subscribers."

But programming moving direct to Internet distribution will upset the current arrangements, he warns.

"Programmers shouldn't think that if they put the same content on the Internet for free, at the same time we're showing it, that we're going to pay the same wholesale price as we were paying before," Britt tells the Wall Street Journal.

Global Software Piracy Scorecard


In 2007, for every two dollars spent on legitimate software purchases, one dollar’s worth of software was obtained illegally. In the highest piracy countries–those with 75 percent piracy or higher–for every one dollar spent on PC hardware, less than seven cents was spent on legitimate software, says the Business Software Alliance.

In developed markets, that ratio is eight times higher. By the end of 2007, there were more than one billion PCs installed around the world; nearly half have pirated software on them.

The Roots of our Discontent

Political disagreements these days seem particularly intractable for all sorts of reasons, but among them are radically conflicting ideas ab...