Mobile Media Gains U.K. Ground

Some 81 percent of U.K. mobile media users access mobile media once a week with strong at-home, public transport and around town consumption, says Orange.

As you might expect, mobile is viewed as the most innovative and personal media channel compared to all other traditional and digital channels, Orange says.

Mobile media usage patterns differ greatly depending on a consumer's location, with the strongest usage of mobile media being in the home, where 67 percent of participants who used their mobile for email did so in their home and 56 percent used a mobile at home for mobile Internet browsing.

The average age for mobile media users is 36, and 81 percent of respondents said they use mobile media more than once a week, with 46 percent using it daily.

Men generally use mobile media more, although women are much more likely to use picture messaging.

The mobile internet pages viewed most often are search engines, email, news, music and film although, interestingly, a high proportion (55 percent) of people browse the mobile Internet with no specific agenda.

Mobile media users are very much open to mobile marketing, Orange maintains, with 70 percent of participants attracted by interactive marketing formats, with the most-popular forms of mobile marketing being click-through advertisements and voucher redemption codes.

Recession Barely Touches Cable Modem Subscribership

Only two percent of cable modem households report that they are "somewhat" or "very likely" to cancel their cable modem service in the next six months, a new study sponsored by the Cable & Telecommunications Association for Marketing suggests. Nearly 95 percent of cable modem households surveyed report that they plan to retain their cable modem service, despite current economic conditions.

Cable TV service likewise is showing similar strength despite the economic downturn, the study suggests. In fact, cable households have become more loyal to their TV service over the past three months, the study suggests. About 81 percent of respondents who have cable TV service or digital cable TV service report that they are "not at all likely" to cancel their cable TV service, compared to November 2008, when 71 percent of respondents indicated a similar certainty about keeping cable TV. In November 2008 just 77 percent of respondents with digital cable TV said they were so certain.they would keep digital cable.

One might draw several conclusions from the survey results. First, one might say that broadband Internet access now is a foundation service for users who buy it. Second, one might conclude that the traditional resilience of core communications and entertainment services has not changed in the current recession, the first where there has been mass adoption of wireless and broadband Internet access services.

Overall, lifestyles and buying habits are changing, though, the study also finds. Consumers report being likely to spend more time at home watching TV (35 percent) and less time doing activities outside the home. That "cocooning" suggests one reason why broadband and television might be so resistant to economizing moves.

More than half of U.S. households currently report doing less shopping (53 percent), eating out less (52 percent), going on fewer vacations (51 percent) and attending fewer concerts and theatre performances (50 percent) because of economic conditions.

Content is Not Always King, But "Sunday Ticket" is Close

But sometimes it makes a huge difference.

As part of a new four-year, $4 billion deal struck between DirecTV and the National Football League, DirecTV "Sunday Ticket" subscribers will now also have the option of getting any game streamed to their laptops.

It is the first time the NFL has licensed the online rights to its games. DirecTV says streaming will begin “no later than 2012."

The NFL, though, also won the right to create a new channel called “Red Zone Channel," to be launched in the next couple of years, that shows real-time highlights of NFL games that will be distributed on multiple media, including cable, satellite, online and mobile.

DirecTV executives have been adamant about retaining their exclusive deal for out-of-market games, believing (correctly) that in this particular case, exclusivity allows it to lure subscribers away from cable and other satellite TV companies.

Sports programming continually is cited by cable operators as a primary reason for continual rate hikes. The new NFL deal is more of the same, on that score.

Still, DirecTV does have a point. The only reason this particular subscriber would choose DirecTV over FiOS (someday soon that will be an option) is "Sunday Ticket."

So content might not be king. Some of us would argue, looking just at the amount of money consumers and businesses already spend, the communications is king. Still, content, if not king, can in some cases swing a subscriber choice from one provider to another.

http://www.paidcontent.org/entry/419-nfl-signs-new-4-billion-directv-deal-games-to-be-streamed-online/

Why "Net Neutraliity" is a Bad Idea

If no Internet service provider can give preference to any streams or protocols, it is not possible to create a service a user actually does want: the ability to give preference to voice streams when on a Skype call or conference, when watching a webcast or a movie.

It is understandable that some advocates worry about ISPs giving preference to their own streams over others. News: they already do. It's called "cable TV." The issue is whether an end user can prioritize certain protocols at certain times, to optimize their own experience.

Strict net neutrality, which allows no prioritization, or minimal traffic shaping to maintain overall user experience when a very small number of users are straining a network, also will prohibit any other "user friendly" forms of prioritization.

http://venturebeat.com/2009/03/23/netflix-were-not-slowing-our-streamsyet/

Seattle Weighing Own FTTH Build?

The city of Seattle seems t be pondering building and perhaps even operating its own fiber to the home network. Planners think such a network, offering speeds of perhaps 25 Mbps, might ultimately get 24 percent market share.

That certainly is within the realm of possibility, though lots of executives with experience in the overbuilder business, where a network competes against both a telco and a cable company, might point out that the business case is tough without the ability to offer both voice and video services.

A full FTTH network with on-going revenues from access alone might be very difficult.

http://seattletimes.nwsource.com/html/businesstechnology/2004293823_brier20.html

Mobile Access Less Strategic, Vodafone, Telefonica Signal

Telefónica and Vodafone have confirmed wide-ranging plans to share mobile network assets--starting with tower sites--across Europe.

As part of the collaboration, Telefónica and Vodafone also are actively exploring opportunities to cooperate in related areas such as the provision of transmission services, which would extend sharing to radio capacity as well. The companies will share mobile network assets in four European markets where both have operations - Germany, Spain, Ireland and the UK - while discussions are ongoing to extend the agreement to a fifth market, the Czech Republic.

The joint building of new sites and or consolidation of existing 2G and 3G tower sites, with one site housing the equipment of both companies where previously two would have been used, is expected to lead to a significant reduction in the total number of towers in operation.

The move also suggests a perception of where value lies. Towers are deemed not to be strategic, though required, and radio resources, though likewise required, might not offer much end-user value either. That tends not to be as true for more-expensive wired infrastructure, where most executives with the ability to do so tend to prefer exclusive use of their own facilities, essentially forcing would-be competitors to undertake their own expensive construction projects.

The proof point here is what has happened in markets where robust wired network wholesale access has been enforced. In such markets, incumbents tend to lose huge chunks of market share while end user prices fall dramatically. As good as that is for consumers, it is problematic for service providers.

For that reason, regulators are being much more cautious about extending current rules for copper access to new optical access, taking care to ensure that investment opportunities are attractive enough to fund such networks.

http://www.vodafone.com/start/media_relations/news/group_press_releases/2009/telefonica_and_vodafone.html

How Much More Can be Wrung from DSL?

Ericsson engineers have demonstrated in the lab a way to bond together six unshielded copper wire pairs to push 500 Mbps about 500 meters. The technique is promising for the same reason all such technology developments are: they suggest it is possible to wring yet more performance out of a widely-deployed infrastructure that has some real-world performance limitations.

That doesn't mean the lab performance easily can be ported to a real-world environment. For starters, lab tests are not encumbered by all the messy real-world complications. Real-world access plant faces hazards such as squirrels, moisture ingress, corrosion and electromagnetic interference from other services that might be running inside the same cable bundle.

The other practical limitation is that most consumer locations might not have six available spare pairs to use. On the other hand, as fewer people use landlines, there theoretically are more unused pairs to tap. It's a messy process, though, and likely would require installing new drop cables and resplicing the drops to the distribution wiring. That sort of heavy craft work isn't so interesting for any service provider that might contemplate trying to introduce such a service.

On the other hand, in some urban markets in countries with dense housing, copper drops might be short enough that something could be practical, perhaps not delivering 500 Mbps, but still providing enough bandwidth to be quite interesting.

As often is the case, spot deployment seems more promising. Mobile tower backhaul, for example, could benefit, as the upside from deploying a relatively short length of new cable, when a suitable fiber node is available, could be quite helpful. Some enterprise locations also could benefit, much as these locations now do for "Ethernet-over-copper" technologies.

In the consumer market, at least in the United States, where loop lengths generally are longer than in Europe, bonding two pairs is much more practical. As always is the case when trying to market a service to the consumer market, varigated real-world physical constraints are important. Two pairs is typical. In some cases four pairs might be fairly standard. But four pairs might not generally be available everywhere in a region or city.

No question, any developments that increase DSL bandwidth are helpful. How helpful really "depends" on a variety of messy details.