YouTube Consumes 10% of Business Bandwidth, Study Finds

YouTube now consumes about 10 percent of business network bandwidth, while Facebook represents 4.5 percent of all consumed bandwidth, a new study by Network Box finds.

Windows updates represent about 3.3 per cent of all bandwidth used, Yimg (Yahoo!'s image server) 2.7 per cent of all bandwidth used and Google – 2.5 per cent of all bandwidth used.

When looking at traffic, rather than bandwidth consumption, Facebook is the top site visited on business networks. Network Box's analysis of 13 billion universal resource locators used by businesses in the first quarter of 2010 shows that 6.8 per cent of all business internet traffic goes to Facebook, an increase of one per cent since the last quarter of 2009.

Google vists represent 3.4 per cent of all traffic, Yimg (Yahoo!'s image server) 2.8 per cent of all traffic, Yahoo 2.4 per cent of all traffic and Doubleclick about1.7 per cent of all traffic.

The company also found that, of 250 IT managers surveyed about their biggest security concerns over the coming year,  the top concern was "employees using applications on social networks" while at work, with 43 per cent of respondents saying this is a major concern.

"The figures show that IT managers are right to be concerned about the amount of social network use at work," says Simon Heron, Network Box internet security analyst says.

Such measurements always are a bit imprecise, not in terms of URLs visited or bandwidth consumed, but in terms of business or personal use. Business users increasingly are using YouTube business videos for work, while some Facebook use undoubtedly also reflects business purposes.

HTC Incredible for Verizon Reviewed by Boy Genius Report

There's a nice detailed review by Boy Genius Report on the Verizon HTC "Incredible" here. link

You have to give credit to HTC for pushing the envelope on Android devices and design in general. The "Sense" user interface is interesting.

Revenue Sharing is the Heart of the Net Neutrality Matter

“The problem with mobile broadband so far has been most of the revenue it has generated has gone to over-the-top Internet content services, not to the operators,” says Pat McCarthy, Telcordia VP. “That’s what they are trying to change.”

And that is the heart of the matter as far as wrangling over network neutrality. Over time, consumers will have many options for buying customized wireless broadband plans, McCarthy says. And nearly everyone believes that will mean very-heavy users will have to pay more, in some way.

The key notion is that retail price will be related, in some way, to the cost of the services consumed. That doesn't necessarily mean billing by the byte, but probably a range of options for basic access that are similar to wireless voice plans, where users buy buckets of minutes or text messages a various prices, or unlimited use for higher prices.

Some have suggested pricing based on the value of services and applications and most providers tend to believe there should be the ability to buy optional services that maintain quality of service when the network is congested.

Standard users might get messages during peak congestion periods--perhaps rush hour or at a major sports or concert venue--that the network is congested, with their services shaped in some way. Premium users might get priority access and all users might be offered a temporary "power boost," for an additional fee, during the period of congestion.

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Video Seen as Key for iPad

About 77 percent of 200 senior marketing executives believe that developing a video strategy for the iPad is important to their businesses' success, says KIT Digital, which took the non-scientific study during a webinar on the iPad.

The survey also asked attendees if their businesses currently have a mobile solution for other devices. About 38 percent of respondents say they do,  while 43 percent say they are currently working on developing a mobile solution.

Overall, however, 62 percent of respondents do not currently have a mobile video solution.

When asked if they were prepared to take advantage of the iPad's video capabilities, 21 percent of businesses responded that they are, while 48 percent) responded that it is an area "currently being worked on."

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What Works Better for Marketing Campaigns: Twitter or Facebook?

After studying Twitter and Facebook as business marketing vehicles, Irbtrax says "Twitter performed better in the general business to business marketing category due to its viral marketing benefits."

But Facebook performed better in the business to business marketing category for select companies that are 'personalities'. In other words, "hot" products or services with high user inmvolvement can use Facebook in ways that other firms cannot. That also means Facebook likely is better for consumer products.

The study concluded that it is not even necessary to have a large group of Twitter followers to benefit from Twitter's viral marketing advantages. Twitter also might be better for real-time promotions, events, special offers or location-based offers, the study suggests.

The study concludes that both work, and that it is best to create a presence on both. But extrapolating from the findings, one might argue that a business-to-business campaign is better suited to Twitter, while consumer products might fare better on Facebook. That especialy would be true for products without a high degree of personal and emotional involvement.

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Technology and Life in 2020: Good News and Bad News

Forbes continues to have a higher-than-average interest in technology and its impact on work and life, compared to some other major business news media, and in a series of related essays Forbes takes a look at where we will be in 2020, in terms of jobs, health, working and so forth.

One of the points made in one of the essays is that because of Moore's Law, we will by 2020 have 32 times more compute power available to apply to all of those tasks, and that not all the effects will be positive. Those of you who believe manufacturing (I admit I do) remains an important part of any advanced economy will be discouraged by the likely implications. read the essays here

Those of you who are parents might likewise be chastened by some findings of a recent Kaiser Family Foundation report on "Generation M2," which takes a look at the role of media in the lives of youth and children.

The study shows, as I suspect most parents suspect, that reading and good grades tend to go together. About 72 percent of "heavy" readers report getting good grades, while 60 percent of the light readers say so. Read the study

There also is a direct--and inverse--relationship between "time spent with media" and "good grades," as many of you likely also suspect is the case. Children who are heavy media users get lower grades; children who are light media users get higher grades. About 47 percent of "heavy media users" say they get "fair to poor" grades, compared to 23 percent of "light users." And that remains the case when controlling for age, gender, race, parent education, or whether a child is in a one-parent or two-parent household, Kaiser says.

Conversely, 66 percent of "light users" report getting good grades. It isn't clear whether the relationship between grades and heavy media consumption is causal or only a correlation, though. Still, the findings likely correspond to what many parents would conclude.

Title II A Potentially "Dangerous" Turn, Says Dvorak

"There is a proposal afoot developed by Sen. John Kerry that could undermine free speech on the Internet," says technology analyst and commentator John Dvorak. The proposal is to regulate broadband access as a regulated common carrier service, like telephone service.

You can ask yourself whether you think such a change would lead to more, or less, innovation; more or less investment; more or less choice. You can ask whether a 1934 method of regulating a stodgy monopoly service is appropriate in the 21st century for Internet services.

You can ask yourself whether having more choices, rather than less, is the likely outcome of such a move. You may ask yourself whether application priorities routinely available on private networks used by businesses, or application acceleration, as practiced by hundreds to thousands of content providers already, is a good thing or a bad thing to be forbidden.

So here comes the great idea from John Kerry: reclassifying broadband services as "telecommunications services" rather than "information services."

"This is the worst possible outcome as the FCC will eventually regulate the Internet like it does all the entities under its jurisdiction," says Dvorak.

"Why would we want the FCC to regulate the Internet?" Dvorak asks. "It's a terrible idea."

By redefining information services to telecommunications services, the Internet as we know it will be neutered as the FCC begins to crack down on foul language, porn, and whatever else it sees fit to proscribe, he argues.

"No matter the net neutrality outcome, it has nothing to do with increasing broadband penetration and speeds," he says. "It's a total scam invented to censor the Internet once and for all.

"I'm surprised people, no matter how idealistic, cannot see through it," he says.

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