Hulu Serving 3x as Many Ads as YouTube

Hulu generated 783 million video ad impressions in the month of July, more than three times the 219 million impressions generated by Google sites like YouTube.

There are a number of reasons for the disparity. YouTube does not try to display ads on all its inventory, while Hulu tries to.

Hulu features professionally-produced, branded video content with high end user interest. Not all YouTube content is of sufficient quality or interest to create much of an ad opportunity.

Also, Google advertising on YouTube also leans toward banner ads and AdSense text advertising rather than video spots, as Hulu features.

Hulu Serving 3x as Many Ads as YouTube

Smartphone Statistics

Nielsen reports smartphone sales accounting for 25 percent of the U.S. mobile phone market in Q2 2010, and the firm expects smartphones to become the majority by the end of 2011.

According to figures for 2009 released by Gartner, smartphones accounted for 172.4 million (14 percent) of the 1.211 billion mobile phones sold that year.  In the first quarter of 2010, smartphones represented 54.3 million (17 percent) of the 314.7 million mobile phones sold, a sales increase of 49 percent over the first quarter of  2009.

Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.


http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm

Startups Responsible for Virtually All New Job Growth

Small startups are not just essential for innovation, it turns out they may be entirely responsible for all job growth in the United States. Not some: all net new jobs.

The Kauffman Foundation has taken a look at job creation since 1977. Kauffman Senior Fellow Tim Kane says startups aren’t just an important contributor to job growth: they’re the only thing.

Without startups, there would be no net job growth in the U.S. economy.

From 1977 to 2005, existing companies were net job destroyers, losing one million net jobs per year. In contrast, new businesses in their first year added an average of three million jobs annually.

Startups Or Behemoths: Which Are We Going To Bet On?

AT&T defends Verizon-Google Wireless Agreement

AT&T hasn't said whether it supports the full set of agreements, but it does agree with the exemption for wireless networks, to nobody's surprise. Wireless networks do face tougher bandwidth constraints than fixed networks, but that isn't the only problem.

Mobile networks also have to hand off traffic between tower sites, between networks and between congested sites and non-congested sites. All that takes much more management, and arguably places a premium on the ability to maintain an existing voice session, for example, rather than admitting a new one, or grooming to give priority to voice and other real-time traffic.

http://www.appleinsider.com/articles/10/08/14/att_defends_verizon_google_mobile_exemption_from_net_neutrality.html?utm_source=run&utm_medium=twitter

Apple Advertising Platform Praised

“iAds make it possible to communicate with users without interrupting them,” said Shravan Goli, President of Dictionary.com. In addition to "being relevant," that's likely one of the most important objectives an advertiser can achieve.

http://www.stockbriefings.com/apple-inc-nasdaqaapl-advertising-platform-praised/3171389

Google and Apple Prepare for Mobile Ad War

Apple has been analysing the purchasing history of its 150 million iTunes account holders worldwide who also use iPhones and iPads. Its own hardware produces a separate stream of data about what users do, and where and how they do it. Notably, the privacy policy associated with the iPhone 4 allows Apple, for the first time, to collect anonymised real-time location data on its users.

Despite different approaches to advertising, one thing unites Apple and Google. Both companies want to hold on to a relatively large proportion of the ad revenue they generate. Apple, for example, proposes to pass on to developers 60% of the revenue generated by iAds. Google continues to suggest it passes on to publishers "at least 50%" of the revenue generated by ads it runs next to publishers' content. These levels of commission will look high to anyone who recalls the 15% commission that used to go to media agencies for bringing in advertising for publishers.


http://www.feedset.com/2010/08/09/google-and-apple-prepare-for-mobile-advertising-battle/

WiMax 2 Will Support 100 Mbps Average Speeds

The WiMAX 2 standard, 802.16m, is slated to be finalized this winter, with device certification in 2011, suggesting WiMAX 2 devices could reach the market in volume in 2012.

WiMAX 2 will be significantly faster than its predecessor, featuring downlink speeds of more than 100Mbps to users. In contrast, Sprint's initial Xohm WiMax offering, which debuted commercially in 2008, delivered downlink speeds ranging between 3.7 Mbps to 5 Mbps. Coverage should be equal to that of the first WiMAX generation, around 31 square miles per access point.

For some observers, the possible implications might include market advantage for WiMAX 2 operators or possibly new life for WiMAX as a fourth-generation mobile standard. Others might simply observe that Long Term Evolution will catch up, in terms of bandwidth, and that its lead in device volume will simply be too much for WiMAX to overcome.

LTE or not, WiMax 2 set to roll out in 2012