Wednesday, August 18, 2010

Mobile Search and Display Advertising Growing Fastest

While it's still too early for most research firms to form reliable estimates for location-based mobile advertising spending, the most relevant figures would be mobile display ad spending, which is expected to increase 59.7% this year, reaching $166 million. By 2013, eMarketer expects mobile display ad spending to reach $546 million.

Overall, the mobile advertising market will reach an estimated $593 million this year, up 42.5% from 2009. By 2013, it's expected to reach $1.5 billion.

eMarketer estimates advertising spending on Facebook will reach $835 million in the US this year, up from $500 million in 2009. Worldwide, Facebook is expected to bring in an estimated $1.28 billion in advertising revenue.

"HBO Go" to Use Expected Business Model

Up to this point, the business model that has made the most sense for mobile-accessed linear TV is to allow subscribers of such multichannel programming to watch that same programming on a mobile device, sometimes only within a subscriber's home.

The bigger advance, of course, is totally mobile viewing. Time Warner's HBO service likely will be among the first programmers to test demand for that sort of untethered service.

The “HBO Go” streaming video service for Apple’s iPad as well as other mobile devices, will make it easier for HBO subscribers to watch HBO original series and movies while on the go or at home.

As reported from Bloomberg, by early 2011, “HBO Go” will be available to HBO’s paying subscribers (all 29 million) at no additional cost “through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere.

Verizon to Put Live TV on the iPad

Verizon plans an iPad app that will allow FiOS subscribers to watch the same linear programming that is available on their TV screens on their tablet devices, but only within their own homes. That particular provision has everything to do with content rights, and illustrates the crucial role content rights will have in enabling new forms of linear TV delivery.

Chrome OS Tablet to Launch on Verizon Nov. 26?

HTC is said to be the manufacturer of a new Chrome-powered tablet, slated for sale on Nov. 26, 2010. The tablet is expected to be available on the Verizon Wireless network.

HTC Incredible Users Significant Wi-Fi Hotspot Users

Though Apple devices continue to dominate the top 10 devices using public Wi-Fi hotspots, the HTC Droid Incredible has become the most popular Android device, followed closely by the Motorola Droid.

Both the Android and RIM platforms increased 1.2 and .07 percent respectively, while Apple's platform declined 2.3 percent in the second quarter of 2010.

Android might or might not be viewed as representing the most-successful class of "iPhone killer" devices. What seems clear is that it is seen by many users as a workable alternative, and is used in much the same way as an iPhone is.

Media Center - JiWire.com

Chrome Web Store Will Feature Games


The new Google-sponsored Chrome Web Store will feature games, at least initially.

HSPA+ is Why You Might Want the Coming T-Mobile USA G2

The main reason you might want to buy a G2 device from T-Mobile USA when it is available is simply that you might, at least for a while, be using it on the fastest mobile broadband network available in the United States.

The G2 will operate on T-Mobile USA's new HSPA+ network, which should run even faster than Clearwire's fourth generation WiMAX network.

Will We Break Traditional Computing Era Leadership Paradigm?

What are the odds that the next Google, Meta or Amazon--big new leaders of new markets--will be one of the leaders of the present market,  b...