Top 5 Mobile Commerce Trends for 2010

Comparison shopping, mobile ticketing, banking, shopping and marketing are the five trends most in evidence in the mobile commerce business, Samsung suggests.

By 2015, it’s estimated that shoppers from around the world will spend about $119 billion on goods and services bought using their mobile phones, according to a study by ABI Research.

In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 percent to 30 percent over the past year, with companies spending about $313 million.

Top 5 Mobile Commerce Trends for 2010

People Text All Day Long, U.K. Survey Finds

New research from Ofcom, the U.K. regulator, shows that people use text communications throughout the day.
Text communications and voice communications both made up a fair proportion of media activity during the daytime, but both were less popular in the evenings. However, after the end of television peak time, text communications accounted for a similar proportion of media activity as in daytime.

What U.K. Consumers Do With Their Time

Not that U.S. consumers and U.K. consumers have behavior patterns that are identical, but new research from Ofcom, the U.K. regulator, indicates that media usage in highest in the evening. No surprise there. The findings also suggest that multitasking falls off during the primetime TV viewing hours.

Top 10 Location-Based Social Networks

That's a lot of competitors in the location-based social connections space, and an awful lot of competitors focused on friends finding each other around town.

CheckPoints will plot a different course, selling mobile access and connections with potential customers when those users are physically in stores.

If most check-in services today are aimed at younger users who most likely are single, CheckPoints is aimed at most other people who shop, including mothers who might be at Target or Wal-Mart.


Todd DiPaola, CheckPoints CEO, is pretty sure there are lots of practical things check-in services can provide, other than young people meeting each other.

Consider the $100 billion or so large consumer packaged goods companies spend to promote their brands and products using coupons and other activities. CheckPoints believes there is a major business for a “check in” app that actually can be used by major CPG brands to interact with consumers while those consumers are inside retail locations where their goods are sold.

Launching in mid-to-late September, CheckPoints will offer a campagin-based service that allows brands to connect in various ways with consumers inside retail outlets, using an application that includes a bar code reader. Swiping the reader automatically creates a check-in and then can trigger an immersive rich media session, a Facebook or Twitter connection or any other connection a CPG company can envision that includes a web address.

CheckPoints appears to be among the very-first firms to use social connections and location in a way that is directly of benefit to most large consumer products brands.

If a user goes to the grocery store, a check in occurs and CheckPoints alerts the user to participaing products in the store. Users don’t need to buy the product, and just need to scan the barcode of featured products.

Users get points or coupons that can be used to get goods ranging from airline miles to electronics.
The CheckPoints app awards points to consumers who check in at retail locations, scan product barcodes and play interactive games. Points can be redeemed in the CheckPoints Reward Store.

The system might be likened to a combinatiion loyalty program and point-of-presence marketing tool, with game or entertainment aspects.

For brands, the opportunity is to target and reach potential prospects while they are actually inside retail locations, in real time. From the CheckPoints perspective, what is attractive is that there is no need to strike deals with actual retailers, but only the brands themselves.

DiPaola says users can download the app and start using it right away, without creating more-detailed profiles. After users redeem rewards, they can share with friends to win additional points.

The company is self-financed at a level DiPaola says will allow it to reach critical mass without additional outside funding.

Mobile Video: "Developing" Regions Use More Than North Americans

North Americans are less than half as likely as the global average to watch online video using a mobile device, according to a new study from The Nielsen Company. The somewhat-surprising finding suggests that mobile video services might be more important to users in many parts of the world other than North America or Europe.

As a region, North America only scores 45 on the Index of Mobile Video Usage (Past 30 Days).

With a score of 100 representing the global average, this means North Americans are 55 percent less likely to watch mobile video than international online consumers as a whole.

nielsen-video-mobile-nation-august-2010

Almost A Third Of U.S. Households Have Cut The Landline Cord

Almost 30 percent of U.S. households have cut the cord, up from about 25 percent a year ago, says Citi Investment Research analyst Jason Bazinet.

Over the past nine quarters, wireless substitution has accelerated, with more than one percent of households cutting the cord every quarter, or five percent a year, Bazinet says.

Almost A Third Of U.S. Households Have Cut The Landline Cord

Intel Buys McAfee: Why?

Intel Corporation is acquiring security software firm McAfee. The $7.68 billion deal has been approved by boards of both companies. So why is the chipmaker buying a security software firm? One can argue it is a move "up the stack" from hardware to applications. That is true, but probably not the key driver.

Intel now can craft products that combine hardware and software, and that is an upside. But perhaps the most compelling argument is that Internet devices now are moving away from PCs and other similar devices to other machines that one does not traditionally associate with security suites, such as sensor networks, automated teller machines, medical devices, cars or TVs.

Intel now appears to regard security for all those devices, and its chip-buying customers, to be on par with its strategic focus areas in energy-efficient performance and Internet connectivity.

Intel Changes The Game With McAfee Buyout